For some categories of products or services, customers have been trained or conditioned to expect to receive it for free. This can often be the case with everything from software to the air pump at the gas station to, um, daresay what you’re reading right now. Even if the provider wants to charge a nominal sum, customers will revolt. Now there’s a tool for monetizing these prospects.
When people download the trial version, they’re invited to get a version for free when they try or buy any product from Winzip’s (really TrialPay’s) trusted partners. These partners are companies like Gap, eBay, Lancome, and Blockbuster. So, what sort of thing to do you need to try or buy to get this handy software? In this example, there are 94 different potential offers, including things like applying for a credit card at Citi, paying for a $10 AAA card, or even just signing up for a trial of eFax.
Everyone wins. Customers get WinZip software for free. TrialPay partners get new prospects or customers. Winzip gets paid. And, of course, TrialPay gets a few points in the deal as well. If you’re selling something that’s tough to charge for, this is the system for you.