http://feedgrowth.com/idea-categories/e-commerce/enough-with-the-fighting/ Thu, 27 Aug 2009 11:41:43 +0000 http://wordpress.org/?v=2.8 hourly 1 http://feedgrowth.com/idea-categories/e-commerce/enough-with-the-fighting/comment-page-1/#comment-19318 Scott Fri, 06 Mar 2009 20:34:49 +0000 http://feedgrowth.com/e-commerce/enough-with-the-fighting/#comment-19318 Your apple 101 link has a typo and took me to appler101 - not the same. The switching topic is an accurrate one - I work for one of the big remaining three banks as a deposits exec and am currently investigating switching solutions to drive better new customer acquisitions. Still looking... Thanks, Scott http://feedgrowth.com/idea-categories/e-commerce/enough-with-the-fighting/comment-page-1/#comment-3797 Rob Rubin Wed, 02 Apr 2008 21:09:48 +0000 http://feedgrowth.com/e-commerce/enough-with-the-fighting/#comment-3797 Hi, Thanks for talking about BankSwitcher. We love that you identified the simplicity of the overall experience -- our corporate name is Facilitas, which means "easy" in Latin. Many consumer banking executives see this switching barrier as a good thing. In fact, bill payment processors sell "customer stickiness" in their pitches to banks (that's why they PAY service providers like CheckFree and give it to consumers for FREE). But I believe angry customers who can't leave will do more damage to the bank than whatever short-term profits they provide.