Google Adwords and Salesforce.com have just announced a partnership to connect text ads to lead generation and sales pipeline management. The joint offering can help you understand which Google keywords get clicked on (as ads) and convert into sales leads. From there, you can then access Salesforce.com’s CRM suite. A $600 commitment will buy 5 people access to the base level of SalesForce.com service for a year.
If you need the entrepreneur’s solution, consider using a shared Google Apps online spreadsheet. It can always be up to date and accessible to anyone with a Google email (Gmail) account. Customize your spreadsheet with the details of your sales pipeline, e.g. client name, opportunity, rating, opportunity size, likelihood of close, contact information. Presto! You have a free CRM system.
For less than an hour of your time, you can keep your sales force on the same page (literally and figuratively) and apply sales process discipline to grow your company.