The dyslexic New Zealander Collaborate with partners, customers, and suppliers using PBWiki

Posted by tom klein October 26, 2007

It’s easy to say that new product development is more likely to succeed when you integrate customers, channel partners, and suppliers. How on earth do you do it?

Try getting everyone on the same page to innovate using PBWiki. The most famous wiki is of course the Wikipedia. A wiki is quite simply computer software that allows users to easily create, edit, and link web pages. All you need to do is set up the wiki (in less than 2 minutes!) and you have a shared space that you can manage. What’s so special here? Think of a wiki as simply an easy to use website where you can work together with anyone from around the globe. You can upload and store any type of file. You can define who can access what. And, for you corporate innovaters, PBWiki has enterprise class security – you can’t have all of your great innovations leaking out to your competitors.

The most important feature of all? You can email less and just get more work done.

Because wikis are really just blank pages waiting to be written on, they do require some forethought. Like many product development efforts, they can be a bit chaotic at times. However, with a good sense of process and a degree of organization, you really can use a wiki to work together.

As you’ll see in this Business Week article about using wikis in innovation, the real lesson is to put thought and effort into how you innovate. There’s no one tool that will solve every problem. The real lesson here is to make sure that the smart people are working together to solve your customers’ problems.



2 Comments on “Collaborate with partners, customers, and suppliers using PBWiki”

  1. I like this newsletter Jay posted on
  2. [...] wrote about the power of collaborating on the creation of a document using wikis in The dyslexic New Zealander. But these days, text and images can only get you so far. Try the video enabled collaboration [...] Collaboration | Wiki in motion posted on

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