When it comes to choosing a brand identity (logo), you may find that your choices are limited by the imagination of the agency or graphic designer you have hired. On the web, however, it’s the land of plenty.
Try 99designs, a service that provides a quick and cost-effective way to sample many, many creative options and directions, before you commit to one. Say you need a new logo. You can use this site to launch a contest with your design requirements, set a prize amount, and sit back and watch the submissions pour in. Once you choose your winner and payment is complete, you own all the rights to the design. In other words, if you like the winning concept, but don’t want to commit to the design, it is yours to develop further.
99designs charges $39 to host the contest and sets reasonable guidelines for prize amounts (e.g. $100 for a logo, $200 for a webpage with html code). Contest holders are required to leave feedback on designs, a practice that helps participants gauge their skills and encourages them to submit more frequently.
Whether your looking for options or an inspiration, 99designs connects you to a community of designers and offers an affordable option for your a-la-carte creative needs.