What’s the most important marketing decision you’ll ever make? Your brand name. And for that reason, naming is one of the toughest jobs you’ll ever have. Good thing that crowd-sourcing is now available to make it a little bit easier.
You can just turn to namethis, an online naming and decision-making platform from a company called Kluster. Namethis helps companies find 3 market-ready names for their product or service. Each competition costs $99 dollars (mostly compensation for the winners) and lasts 48 hours.
To enter, simply create an account with Kluster and post a short blurb about your product and business. Kluster then invites its community members to submit a name or invest “watts” in names that are or have already been thrown in the hat. Upon sign-up, all Kluster members earn 1000 free watts, which can be distributed over several competitions or (if you are feeling lucky) invested in a single idea.
This model is very similar to logo and web design service, 99Designs, which we discussed in Take that- luftballoons. Both crowd-sourcing platforms offer ideas and inspiration in a pinch and won’t eat into your marketing budget. You may be surprised by what the crowd has in store for your new product.