There are so few secrets on the web. Your competitor’s positioning, key benefits, product descriptions, and sometimes even their secret recipe may be readily available . . . right on their website. However, so few companies spend any time looking at what their competitors display in public.
Try using Diigo to bring together your team and track what’s important and what changes on your competitors’ sites. As they put it, Diigo is about social annotation – it lets you and your team highlight, annotate, share & interact on any webpage. Simply set up a profile, invite your colleagues to join, and then you can simply visit your competitors’ sites (or any site) and make highlights or add sticky notes wherever you like. It’s remarkably easy to set up, as you can see from this little example from one of our favorite sites.
When was the last time you visited your main competitor’s web site?