Oye como va Review and track competitor sites with Diigo

Posted by tom klein October 30, 2007

There are so few secrets on the web. Your competitor’s positioning, key benefits, product descriptions, and sometimes even their secret recipe may be readily available . . . right on their website. However, so few companies spend any time looking at what their competitors display in public.

Try using Diigo to bring together your team and track what’s important and what changes on your competitors’ sites. As they put it, Diigo is about social annotation – it lets you and your team highlight, annotate, share & interact on any webpage. Simply set up a profile, invite your colleagues to join, and then you can simply visit your competitors’ sites (or any site) and make highlights or add sticky notes wherever you like. It’s remarkably easy to set up, as you can see from this little example from one of our favorite sites.

When was the last time you visited your main competitor’s web site?

Diigo (which incidentally stands for Digest of Internet Information, Groups and Other stuff) has a wealth of other slick functionality that you may find helpful. At its heart though, its about social annotation, letting you work with someone else to review what’s on a website.

The secret here is to harness your entire company while they’re already on the web. Just as you rely on your sales force to keep their antennae in the air, you can also use tools like this one to bring together thoughts about the activities of the competition.


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