Create an entry in the Wikipedia (the user-maintained, web encyclopedia with more than a million articles) for every brand or product category that you sell. When customers don’t know where to find information about a company, a brand, a product, a service . . . or just about anything, they usually start with a Google search. And Google points them to . . . the Wikipedia.
When you search for a fishing rod on Google, the top result is the fishing rod Wikipedia entry. When you click on a link to trout worms, you learn that Creme Fishing Lures in Texas is credited with their invention. If I’m interested in trout worms, where am I going to go?
Once you do create an entry, it will be edited and updated by any of the 200,000 english language users of the site. Creating an entry is free and accessible to anyone on the web. What’s your excuse for not having one?