It’s hard to beat web publishing . . . unless you want to reach someone who travels or need to communicate something that’s more than a page or two long. If you have a complex product or service, it would be foolish to avoid the dead tree format – paperback and hardback books.
Consider writing a book to tell your entire story, and then using Print on Demand (”POD”)services to avoid the costs and hassle of inventory. At POD publisher Lulu, you can print 100 standard paperback books (each with 100 pages) for less than $500.00. Printing turnaround is a matter of days and the prices continue to go lower as quantities increase.
Give your sales force something to really think about beyond standard powerpoints from the sales meeting. Help your prospect or current customer understand a critical process or key element of differentiation. In so many cases, your brand would benefit from telling the whole story.