Some old media lessons still apply. Because most newspapers are (or were) delivered and displayed to customers folded up, anything that’s particularly important, newsworthy, or likely to drive sales is put on the top half of the front page. Literally, what’s important goes above the fold.

Make sure that your website applies this same basic lesson with FoldSpy. The system will show you what percentage of any page on your site appears above the fold. In this way, you can make sure that you’re not making people scroll, if they don’t need to. As you no doubt know by now, you shouldn’t make your prospects work hard to learn about you. Identify your site, put the tracking code on your site, then go to the analysis page.

You can then move the viewable sections around to see what percentage of the page visitors can see. Get the overview in this handy demo/tour. Where’s your selling content – above or below the fold?