In Mission Impossible, it paid to pay attention to the audio instructions because you knew that the tape was going to self-destruct. It’s a simple theatrical device, but it sure does a good job of getting you to pay attention.
BigString can let you do the same thing with self-destructing emails. Whether you’re sending text or video, you have the power to send, recall, erase, self-destruct and modify an email after it has been sent. The idea here is to give your email marketing efforts a sense of urgency that’s a bit more dramatic than putting a date stamp on a coupon that you print out.
Sometimes the simplest promotional ideas are the best. Given how jaded everyone has become about emails (except about this one, of course), why not consider using this attention-getting device to break through the clutter?