One of the key levers of marketing can be boiled down to a simple idea: be different. Unless you can distinguish yourself in some way, you’re not likely to break through the clutter. While everyone has access to color printers and fancy fonts, sometimes a good way to stand out or just get the point across is to rely on hand drawings. Exhibit number one: the Stanford School of Design’s manifesto on a napkin.

If you’re looking to capture a drawing that you want to convert or share with your customers, try ScanR. It can change handwritten notes into digital copies that you can store, fax, email or publish. The system doesn’t just turn your photo into a PDF, it turns it into a clearer, easier to read version that’s ready to share.

Whether you’re creating a sales document or selling materials, consider using hand drawings to stand out and to get your point across.