Birds of a feather Manage and monetize multiple Twitter accounts with HootSuite

Posted by maggie.hunsucker May 7, 2009

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It’s common to have more than one Twitter account, depending on your audience – one for personal use, one for your company, one for your product or brand, etc.

If you’re having a hard time keeping up with all those personas, look into a service called HootSuite.   HootSuite lets you manage multiple Twitter profiles from a single dashboard.   That’s pretty convenient in and of itself, but HootSuite also lets you pre-schedule tweets, shorten URLS, tweet your blog’s RSS feed, and monetize your Twitter account.

So how does it work?  First, you will need to create a free HootSuite account and provide login information for your various Twitter accounts.  Once you’re set-up, you can start tweeting from the HootSuite dashboard.  You can send the same tweet to all your accounts or to a single account by selecting the profile image(s) to the right of the tweet box.   Click on “Send it Later” if you want to schedule a tweet in advance – a great feature if you want to coordinate a promotion or press release.  Again, you have the option of tweeting with one or all of your accounts.

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The real kicker is the Google Adsense integration.  HootSuite lets you attach your own advertising to your ow.ly links (a.k.a. truncated URLS).   Just paste your Adsense code (for 234 x 60 half banner ad) into HootSuite and select which Twitter profiles apply.  HootSuite will serve up your ad when someone clicks on the ow.ly link; actually, they serve up your ad 50% of the time and their ads the other 50%.  Still, its not a bad exchange as your ow.ly (and your ad) has the possibility of being re-tweeted by your followers and the system provides real-time analytics for it all.

One more thing worth mentioning- you can assign other administrators to your HootSuite and give them access to only the Twitter accounts you choose.  So if you’re using HootSuite to manage both your personal and your corporate accounts, you can let coworkers tweet from one and not the other. Nice.

Editors Note:  Shout-out to Ann Tran with Purchasing Power for the great tip on HootSuite.

You can also install the HootSuite bookmarklet, which lets you browse the internet and tweet URLS to different accounts through HootSuite.

If you think about it, HootSuite is designed with the corporate Twitterer in mind. So, if you haven't already, now may be the time to finally get an account. When they start making Twitter tools specifically for business marketers, you know it's a good bet.

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