When it comes to creating a compelling online presence, show it, don’t say it. No one reads, but everyone skims and looks at pictures. If you’re wondering how you can get that perfect image without spending a ton on royalties, today’s your day.

PicApp is an online photo service that lets bloggers and website publishers utilize high-quality stock images for free. To get started, create a PicApp user account and type a simple description of the photo you are looking for in the search bar (e.g. chocolate ice cream). Choose a photo (or two or three) from their library and specify what size you would like to use. You can either save the image to your PicApp Lightbox (a place to store and organize your photos) or prompt the system to generate an embed code.

Unlike traditional stock photo services, you aren’t downloading the actual image. PicApp images are snippets of html code that you insert directly into your website or blog and appear in a flash-based frame (like YouTube).

PicApp generates revenue by placing targeted advertising via sponsored links next to the images- a small price to pay for not having to pay a price at all.