It’s easy to think of the blogosphere as this untrackable morass - teeming with the rants of crazy people. Unfortunately, anyone with a brand that’s worth anything has to worry about what’s being said.

One easy way to do it is with co.mments. This tool lets you track the comments made on any blog. In much the same way that bookmarking sites do (see Social butterfly), after creating an account, you can simply bookmark any specific page that enables comments (most blog posts). Then, when anyone adds a comment, it’s added to your co.mments page. The system can also notify you by email or by RSS when something new arrives.

Ever have to leave a really juicy conversation and wondered what happened? Now with online conversations, you no longer have to. Use a blog search tool (see A little bird told me) to find those blogs that are mentioning your brand. Then, put co.mments to work to stay on top of every comment. Don’t you want to hear what people are saying about you?