Web based advertising is often wasted because it’s not targeted based on geography. Secondarily, there’s a certain serendipitous pleasure to finding something that’s new and local – whether it’s a shoe store or a new restaurant.
Google brings these concepts together by letting you connect a specific YouTube video to a place in Google Earth. While everyone probably knows about YouTube, Google Earth is a virtual globe program that lets you traverse the world and see everything from satellite images of your house to pictures of every key monument in the world. The novelty here is that by combining YouTube and Google Earth, local companies now have a great way to create and upload YouTube videos and then associate them with their specific location.
As more and more people rely on Google Earth as their mapping tool, they will now be able to stop on your store or office and also view your YouTube videos. This tool can serve as a virtual advertising platform for nearly any kind of business. If you have video content available, what’s the harm in advertising your brand to Google Earth’s millions of users?