If you’re trying to figure out how to take a successful TV ad campaign and rethink it for the web, you might be able to learn something from a monkey.
A monk-e-mail, that is. Consider using the VHost Workshop from Oddcast, the technology behind the monk-e-mail, to create a viral messaging campaign. If you’ve invested in developing television advertising, this system will give your consumers a way to remix your ad content in a unique and fun way. This platform can be configured to let your consumers record messages via a computer microphone or phone call, upload their own graphics, and then send the output to their friends. The output can be a real riot.
The platform license fee starts at $45K. When you add the extensive customization costs, it’s clear this is a significant project. If you have a large brand, it could be the way to keep your consumers engaged, long after the TV media runs out.