New Federalism? Target influential blogs with Federated’s ad network

Posted by tom klein June 12, 2008

Bloggers are looking for high caliber advertisers. Advertisers are looking to reach a targeted audience of blog readers.

Enter the broker – Federated Media Publishing. It connects marketers with a network of respected sites that cater to targeted segments of readers. Marketers can place advertising on any of Federated’s member sites or select a site(s) based on its recognition or audience makeup (business people, moms, etc). Sign up, choose your blog, choose the time period, then fork over the moolah. You’re still not out of the woods until you’re confirmed. Blog authors retain veto power over which ads appear on their site.

Federated’s prices depend on ad size and of course, ad location. If you’re looking to reach a targeted audience and you know they read blogs, give it a try. If you’re speaking directly to your target, a high CPM could very well be worth it.

Federated just announced that they will be unveiling an open-source Conversational Measurement Toolbox, a suite of tools for measuring the success of your marketing campaigns.

Here's your big chance if you're tired of looking at the same old magazines for ad opportunities and need to reach a demographic (say, 25 year olds) that increasingly doesn't read anything offline.


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