Chain Gang Target business decision makers with LinkedIn DirectAds

Posted by tom klein September 18, 2008

Getting into the C-suite usually requires an invitation. Or maybe buying an expensive ad in a business magazine.

Now you can target decision makers by company size, job function, industry, and more by using LinkedIn DirectAds. If you don’t know, LinkedIn is the premier professional social network, with over 25 million users, who use the network daily to build business contacts and industry presence. LinkedIn has opened its doors to advertisers, provided they are a member of the LinkedIn community. While anyone can join (and it’s free), potential advertisers must have a legitimate profile and a minimum number of connections (the equivalent of friends). LinkedIn does this to protect the integrity of the network and keep spammers at bay.

At this time, LinkedIn only offers text display advertising, but the price is right and the location is unbeatable. Typically, ads go for $25 for a 30-day run, with minimal upcharges for increased impressions or audience targeting. Ads are placed on a CPM basis (no cost per click at this time). So if you want to specifically reach senior marketing executives or salespeople in a specific geography, you can for a few extra bucks. Ads appear above the fold on the member’s profile page or the LinkedIn homepage, displaying your text content, url, and a link to the advertiser’s LinkedIn profile.

LinkedIn is willing to work with large budget advertisers ($25K+) if they want to explore rich advertising solutions on the professional social network. Hey, everyone has a price....

What's really special here is the ability to zero in on a specific audience or potential customer and put your advertisement right in front of their face. While most social networks struggle to figure out the right ad formula, LinkedIn is sticking with their core competency and providing a no-fuss service for professionals.


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  1. [...] the general Twitter hoopla), but this white collar social network has rolled out some pretty decent ad offerings in the [...] Turn your industry white papers into targeted ads with LinkedIn White Papers | feed growth! posted on

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