Short and tweet Shrink and monetize large URLS with Twitter-friendly Adjix

Posted by maggie.hunsucker March 19, 2009

adjix-logo

Twitter users have a lot to say and not a lot of room to do it (140 characters to be exact).  Luckily, there are several services that can whittle down long URLS, making it easy to share links via Twitter tweets, as well as email and text.

Adjix is one such a service, but unlike TinyURL and SnipURL, this one has a little something extra up its sleeve – a Twitterific ad model.

First, we should make it clear that Adjix is a free service.  You can use it to shorten URLs at will, sans advertising.  And if you’re a non-Twitter user, you can still earn money by sharing Adjix shortened URLS. The service places advertisements at the top of the web page and pays the referring linker a small fee, based on the number of impressions and click-throughs they generate.  Not a bad ad model, but Adjix knows where it’s bread is buttered, and Twitter is an ideal channel for mass distribution.

So how does it work?  First, you will need to create an account (free) and supply Adjix with your Twitter login.  Plug in your unruly URL, then use the Adjix2Twitter interface to send your tweet.  Adjix even lets you approve ad material before it goes out the door.  The result is a small text-based advertisement embedded at the bottom of your tweet.

While it may seem counter-intuitive to shorten a URL, then give up precious tweet space to an advertisement, the average Twitterer only uses half their character limit (according to research from TweetStats).  So, why not make some cash renting out the extra space?  Users are paid based on the number of followers they have and the amount an advertiser is willing to pay per follower.  So, a Linker with 1,000 Twitter followers and a $.001/per follower pay-out, receives $1 every time they tweet an ad.  May not seem like much, but it adds up over time, especially for prolific Twitter users with followers in the thousands.

On the flip-side, advertisers can target Linkers by their location, interests, or the number of followers they have.  They can also set set an embargo – or a limit on the number of times a user can tweet the same ad – to limit system abuse.

Who doesn't love a good bookmarklet? Adjix offers an accompanying bookmarklet for the Adjix2Twitter feature, so you can grab random links while browsing the web and tweet them without any disruption.

Another benefit of Adjix is the ability to track who clicks on your link, when, and how many times. Analytics are available for every shortened URL you share.

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