Money to Burn Reach RSS readers with the Feedburner Ad Network

Posted by tom klein September 15, 2008

So many blog fans never visit the site where the blog appears – thanks to RSS syndication. Question is, how do you advertise on a site that everyone is reading, but no one is on?

You can advertise on the feed itself with Feedburner, a trusted name in the RSS world (see Do you smell smoke? ). Feedburner now offers a highly-targetable ad network with RSS advertising capabilities. They boast an impressive inventory of publishers, including the Wall Street Journal Online, Wired News, USA Today, and many popular blogs. Ads appear as simple banner displays under the RSS content (as seen in this example); considering most RSS feeds are a few lines of text and a link, your advertisement gets maximum visibility in a traditionally unadulterated ad space.

The Feedburner Ad Server lets you target specific demographics by content channel – Arts & Entertainment, Computing & Technology, Business, and Current Affairs & Politics, to name a few. Advertisers maintain quality control with the AdClimate feature, which lets you suppress ad placement when sites feature inappropriate or irrelevant material to your campaign (i.e. it’s like reverse keywords).

Here’s an opportunity to be really smart with your online advertising dollars – why pay for expensive real restate if your audience isn’t even looking there?

AdClimate is a prime feature of the Feedburner Ad Network, but the platform also offers capabilities like geo-targeting by country/state/DMA, day-partitioning, and frequency-capping.

If you think about it, RSS subscribers are a loyal and particularly tech savvy audience segment. Content is served daily, often hourly, to keep up with their voracious content appetites. A typical site reader might catch a glimpse of your advertisement while browsing a blog or website, but RSS advertising engages audiences with every article they read.

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  1. [...] Money to Burn Reach RSS readers with the Feedburner Ad Network Spy vs. Spy Find and compare affiliate marketing offers with AffSpy Guiding a flock Sell and manage ads on your site with RevSense Ready to wear Create and manage display ads using AdReady With a paddle Advertise to Amazon shoppers with Clickriver The new dimension Connect your products to the web with 2D Barcodes & Semapedia Dig deeper Tell your entire brand story with help from a simple product code X Marks the spot Publishers, optimize web ad placement with OpenX Cogito, ergo … Generate ad revenue from documents with iPaper Cents and sensibility Earn advertising revenue with Google AdSense Kermit’s cousins Put your brand on the map with Google Mapplets What’s your point? Create a virtual insights panel and WOM tool like P&G’s Vocalpoint Dance, dance, Mr. Bojangles Place ads in targeted vmail and texts with Jangl What say you? Send voicemail ads to your best customers with Pingercast Chain Gang Target business decision makers with LinkedIn DirectAds Breakfast at Tiffanys Publish a calendar for customers with Google Calendar If I only had a brain Reach a niche with text ads using IndustryBrains What’s new pussycat? Drive site traffic by placing search ads informed with Google Hot Trends Writing on the wall Target social networks with Facebook’s Social Ads About face Connect with Facebook users by creating a widget They’re heeere! Run ads in videos (including YouTube) with Google’s Invideo ads Keep on rolling Develop engaging display and video ads with PointRoll Put an egg in your shoe … Place video ads on social networks with Videoegg [...] The Top 100 Digital Marketing Ideas for 2009 | feed growth! posted on

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