Formerly Known As Personalize your product, inspired by iGoogle

Posted by tom klein May 5, 2008


While everyone can understand the appeal of 31 flavors of ice cream, what can you do if you’re selling something that’s not so easy to change with some food coloring and mix-ins?

You could learn something from a search engine, namely iGoogle’s Artist Themes. They’ve collaborated with 70 artists to create themes that can be used to personalize your search engine home page. Artists range from visual artists to musicians, architects, athletes and fashion designers – including: Dolce & Gabbana, Michael Graves, Lance Armstrong, and Jeff Koons.

Do you sell a product that could use a little bit of personality? Even if you don’t bring Google level firepower to attract talent from around the globe, don’t worry. There’s always the local art school.

The technology here is thinking in advance of how customization can happen. Maybe it’s a special run of your packaging; maybe it’s a contest for a special run of product. There are so many options for personalization, that just about any brand can take advantage. The technology here is thinking in advance of how customization can happen. Maybe it’s a special run of your packaging; maybe it’s a contest for a special run of product. There are so many options for personalization, that just about any brand can take advantage.

When you are thinking about what you might use to customize your website, your product, or whatever you choose, focus on brands or licensed content that would appeal to your target customer. In other words, don’t go for Coldplay if Hannah Montana is a better fit.

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