Yahoo! SmartAds puts that knowledge to work to customize display ads. These display ads change based on Yahoo!’s understanding of your preferences. For example, if you’ve searched on Yahoo! travel for trips to Las Vegas, Southwest airlines might create a display ad that shows a Las Vegas trip when you’re online. Someone else with different preferences would see a different destination, as you can see in this easy to understand demo.
While the first category available is travel, you can no doubt expect to see these same SmartAds become available across the board. Why deliver a vanilla ad when you can deliver it in your customer’s favorite flavor?