Enter the happy couple in a product called Joost. It’s a newly available IPTV player that hosts thousands of popular TV shows and other videos – all available on demand. Its beta version is just now available for download. Even better, now’s your chance to experiment with this new vehicle for advertising – including the opportunity for placement of images, video spots, overlays, widgets, and channel sponsorships. You can watch (or advertise on) some of your favorite channels – CBS, MTV, National Geographic, Comedy Central, CNN – and some great TV shows – CSI, Punk’d, Larry King, etc. There are currently 15,000+ shows that run on 250+ channels.
This marriage of TV programming with web clickability and tracking represents an attractive alliance for advertisers (Coke, P&G, GM and others have already signed up for Joost) – great content and near immediate tracking of the impact of advertising, no matter what form. Are you ready to boldly go where TV is going?