Talkin' 'bout my generation Create user-targeted display ads with MySpace MyAds

Posted by maggie.hunsucker February 12, 2009

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Hundreds of millions of users visit social networks every day. Sounds like a good advertising opportunity.

Enter myAds by MySpace. MyAds is a straightforward advertising platform. Create your campaign online, uploading either your existing ad material or using the service’s free templates and browser-based editor. Then, specify your target demographic (gender, age, location, education, or interests) and set your ad budget and duration. It’s a cost-per-click (CPC) model, so you don’t pay for ad views, but you will be charged when your ad is clicked on. Once you campaign is live, MyAds will give you real-time analytics on your ad’s performance.

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MyAds isn’t reinventing the wheel, but it is giving advertisers what they want – a simple and clean ad platform on the most popular social networking site. Advertisers can leverage user profile information to craft a targeted campaign, which can be greatest allure to this type of advertising.

Not sure who your target customer is or if they even exist on MySpace? No problem. MyAds gives you the total number of users who meet your criteria - a number that changes in real-time as you whittle down prospects by demographic. So before you purchase, you'll know exactly how many eyes will see your ad.

MyAds uses only what is public profile information (which is actually just enough to create a highly targeted campaign) and offers you the ability to do display ads, whereas Facebook's current ad platform only offers text with a thumbnail.

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