Hundreds of millions of users visit social networks every day. Sounds like a good advertising opportunity.
Enter myAds by MySpace. MyAds is a straightforward advertising platform. Create your campaign online, uploading either your existing ad material or using the service’s free templates and browser-based editor. Then, specify your target demographic (gender, age, location, education, or interests) and set your ad budget and duration. It’s a cost-per-click (CPC) model, so you don’t pay for ad views, but you will be charged when your ad is clicked on. Once you campaign is live, MyAds will give you real-time analytics on your ad’s performance.
MyAds isn’t reinventing the wheel, but it is giving advertisers what they want – a simple and clean ad platform on the most popular social networking site. Advertisers can leverage user profile information to craft a targeted campaign, which can be greatest allure to this type of advertising.