The Other Hertz Create and place internet radio ads with TargetSpot

Posted by tom klein August 19, 2008

With all the hype surrounding search and display advertising, it’s easy to forget that radio lives on. 33 million people tune into internet radio each week. Have you thought about advertising to these listeners?

Consider using TargetSpot, an internet radio advertising marketplace. Advertisers upload their ad spots, choose their audience (target by format, station, time, or geography), then sit back and listen to their ad stream over hundreds of internet radio stations. Ads can be in 10, 15, 30, or 60 second spots, and TargetSpot’s platform lets you record your message directly from your computer. Microphone shy? No problem, TargetSpot offers professional recording services, including scripts and voice-over talent. If you have previously recorded or professional pieces, you can upload those into the TargetSpot system and run them as well.

Choose between in-stream audio ads or pre-roll video clips and banner images to be played on the user’s streaming media player. Once you choose your ad, set your “bid” for the station or location where you want your ad to run. This is the maximum amount you are willing to pay to have you ad delivered (played) a 1000 times. The TargetSpot budgeting and bidding platform ensures you never pay more than you are comfortable with.

With the rising popularity of internet radio and simplicity of the TargetSpot system, you may want to bid on a piece of this action.

TargetSpot offers advertisers reporting features to measure and optimize the reach of their radio campaigns, like exposure rates and click-thru rates for banner images. Reports can be exported to excel or in a .csv format and used for more in-depth analysis.

Platforms like TargetSpot offer a win-win situation for both advertiser and radio station. Advertisers are given easy access and discount pricing on their air time, and the stations make money by parsing out their unused commercial blocks.

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