While you can always buy search ads if your brand doesn’t show up when someone searches. It’s not something you want to do forever. At some point, you have to improve your organic search results. But how?

it’s controversial, but here’s one way. You can pay bloggers to write about you, using PayPerPost. Here’s how their marketplace works. You create an opportunity (something you want them to write about), their network of bloggers writes something if they’re attracted to your offer, PayPerPost then verifies what’s been written, and finally manages the disbursement of whatever incentive you have provided. This approach to web advertising remains controversial on the web because it feels more like product placement - meaning that consumers may not be aware of a commercial relationship between the publisher and an advertiser.

Regardless, when moving higher in search results, it’s important that you’re aware of your options.