Brands often use product placement or powerful associations to drive sales. A pair of high-end jeans or sunglasses will sell if an image of Paris Hilton wearing the product is splashed across the internet, more so than a banner ad or any other traditional ad medium.
That’s the idea behind Pixazza, a platform that uses image-based advertising to capitalize on consumer interest with “it” products. When a user mouses over a product element in an image, like a pair of sunglasses, Pixazza displays a selection of similar products, if not a exact product match. Users can choose to click on the product link or not and are directed to one of Pixazza’s participating advertisers. Zappos, Amazon, Bulefly, Shopbop, Overstock, eLuxury, Macys, and more have partnered with Pixazza.
Currently, Pixazza only offers apparel advertising, but they do plan to expand their focus to home furnishings, travel, sports, and electronics in the future.