Rockin' Robin Advertise on Twitter profile pages with TwittAd

Posted by tom klein September 12, 2008

Do you Twitter? Even if you don’t use it, you’ve probably heard of it – part micro-blogging platform, part social network, part self promotion tool. Some Twitterers boast followers (people plugged into their Twitter network) in the thousands. It was only a matter of time before someone figured out how to capitalize on the service’s popularity.

Now you can purchase advertising space on Twitter profile pages with a service called TwittAd . TwittAd gives Twitterers the opportunity to monetize their empty backgrounds and advertisers an “in” with the popular social service. They system is simple to navigate for both parties. Twitter users list their real estate on TwittAd, specify the number of “followers” they have (the real bartering chip here), and set their price. Advertisers purchase space at will and upload their ad within 24 hours of purchase. Users can accept the ad or deny the transaction; if accepted, TwittAd takes a 5% commission on the sale.

For the most part, TwittAds are unobtrusive, occupying only a portion of the left side of a user’s profile page. Considering most spaces sell for a couple of bucks (with lifecycles ranging from 1 day to 3 months) you can afford to experiment.

TwittAd was built on Twitter's open API. The service provides optimal sizing and free templates for the Twitter interface, assuring that advertisements don't disrupt and devalue a user's page.

TwittAds operate more like billboards than traditional online advertisements (i.e. ads aren't clickable). Twitter users are actually selling their followers' attention. And the more followers they have, the bigger the potential audience for advertisers.

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One Comment on “Advertise on Twitter profile pages with TwittAd”

  1. Tom, Thanks for the write up on Twittad.com. To add a little bit more on what we are working on behind the scenes. We are building Twittad.com so that users will be placed in categories (demographics) so that advertisers can target a specific audience. We are doing this by working with Twellow.com. Also, we can build the ads for the advertisers if they dont have the ability to do that. This functionality will be in place next week. Stay tuned! We have even more in the pipeline. Regards, James Eliason President/CEO Twittad.com James Eliason posted on

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