from the baitshop
who’s it for?
Surprisingly, this ad isn’t just for purple and blue states. They’re investing in some of the other varieties, with hopes of putting more in play than the usual handful of folks from that state that’s high in the middle and round on the ends.
why is it being done?
Introduce the candidate and start the campaign against McCain.
are the fish biting?
TV ads are expensive, especially when compared to what is, I am not making this up, 24 hour coverage on cable. I’m sure the pollsters are seeing that these ads and helping folks to get to know Senator Obama.
where to from here?
Well, hold on to your hats, there’s about half a billion dollars of media spending on its way.