The weirdness buzz grows Microsoft’s Jerry Seinfeld and Bill Gates “Buddy” Ad Review No. 2

Posted by tom klein September 12, 2008 at 6:15 amtelevision


from the baitshop

At the risk of overloading you with Microsoft news, there’s a second and even stranger Microsoft buddy ad that just came out, featuring Jerry Seinfeld and Bill Gates. In this one, Jerry and Bill are hanging out with a family, trying to get a sense of what normal people do (because of course they’re both so loaded that they don’t have a grip on reality).  You could say that they’re conducting an ethnographic observation (something that our friend Don Norman would no doubt approve of!).  If you were hoping for the punch line . . . you’ll be disappointed.

who’s it for?

The traditional Microsoft target is the CIO.  This is not targeted at the corporate buyer. As soon as they get to some kind of message, maybe the target will be clear. It’s probably oriented toward a younger, tech savvy audience.

why is it being done?

Have you upgraded to Vista? Yeah, that problem. How many of you Zune owners out there?

are the fish biting?

Fishes are standing there with there mouths opening and closing. Huh?

where to from here?

Wait around for ad no. 3 or something else to deliver the real message. Of course, check out the first ad if you haven’t seen it yet.

If you believe the gossipy Valleywag, Microsoft has decided not to move forward with this line of creative.

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