from the baitshop
who’s it for?
The traditional Microsoft target is the CIO. This is not targeted at the corporate buyer. As soon as they get to some kind of message, maybe the target will be clear. It’s probably oriented toward a younger, tech savvy audience.
why is it being done?
are the fish biting?
Fishes are standing there with there mouths opening and closing. Huh?
where to from here?
Wait around for ad no. 3 or something else to deliver the real message. Of course, check out the first ad if you haven’t seen it yet.
If you believe the gossipy Valleywag, Microsoft has decided not to move forward with this line of creative.