from the baitshop
who’s it for?
This ad tells the McCain biography for those who don’t know it. Surprisingly, Senator McCain has made no mention of the fact that his son is currently serving in Iraq.
why is it being done?
Introduce the candidate and explain his bona fides in national defense and security matters.
are the fish biting?
Those electoral fish can be tricky. It seems that the swing states are too close to call, though there’s much talk of a press corps love affair with the other guy.
where to from here?
While these ads are nice, the real battle will happen when the campaign moves beyond biography.