from the baitshop . . .
who’s the target?
As with most movies, especially those featuring comic book characters, the target here is young men. Diehard fans of Heath Ledger, Maggie Gyllenhaal, and Christian Bale would also consider this a “not to miss” event.
why is it being done?
Sell tickets and build some buzz. What’s interesting here is the elephant in the room. Does this exploit the death of Heath Ledger for the benefit of the box office? It’s hard to tell.
are the fish biting?
the buzz is building, but the proof will come in the form of box office receipts that are nothing short of boffo.
where to from here?
Learn more by checking out the official movie site at The Dark Knight.