Oh courant! Obama’s Running Mate email and text notifier

Posted by tom klein August 20, 2008 at 12:42 pmcheck my bait, election 2008, email

from the baitshop

This is just plain smart. And cheap. And modern. Instead of holding a press conference, the Obama camp has decided that it will send the announcement of his running mate by email and text message. Even better, they’re capturing email addresses and text messages for all sorts of good stuff in the future – ranging from fund raising, to organizing, sourcing volunteers, and then the big enchilada . . . getting people to the polls.

who’s it for?

It’s for the political wonks who have to be in the know. Or maybe just for someone who wants the scoop before it gets to CNN.com or the New York Times.

why is it being done?

In addition to the obvious, it positions the Obama camp as with it and somewhere south of 75 years old.

are the fish biting?

This is a win. Even if McCain copies it, he’s just copying it.

where to from here?

You can sign up to receive the announcement of Obama’s running mate. More importantly, there may be a lesson here for you. Does your company have something that your customers would like to know about – right when it’s available?

Update: It’s Biden, though the noble experiment was a failure. The news hit the presses BEFORE the official message thanks to a leak by an insider.



3 Comments on “Obama’s Running Mate email and text notifier”

  1. Update on this effort from the WSJ's Political Diary: Barack Obama has collected over ten million cell-phone numbers for his campaign, and a significant portion of these have signed up to get the first text-messaged word on his vice presidential choice today. Representatives of the Old Media -- which includes television and radio -- can barely contain their frustration at being held at bay over breaking news of the pick. What's more, the Obama campaign is clearly enjoying all the speculation and excitement its "cone of secrecy" has generated. Tom Klein posted on
  2. Failure? "There is no such thing as a failed experiment, only experiments with unexpected outcomes." -- Buckminster Fuller http://www.cjfearnley.com/cgi-bin/cjf-fortunes.pl?srchstr=Fuller&name=Submit Admittedly, one might have expected an "insider" to leak the news - probably a disgruntled member of the Clinton campaign. :o) Overall, your stats (above) suggest this experiment to be quite successful for the most meaningful outcome --> involving 10 million of us in a 21st century way. (Ba)Rock On! Rockhopper posted on
  3. This could have been handled much better. The text message was sent at 3am - and the story was broken by CNN before the text. This was hardly a good example of Obama connecting with ordinary voters. Frankly, it reduced the announcement to some kind of cheap parlor trick. The whole process communicated a lack of gravitas around the decision. The selection of Joe Biden and the management of the announcement seemed uninspired. Bob Bob posted on

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