from the baitshop
who’s it for?
The humor and the ad have very broad appeal. Given that Bud ran this ad, it’s probably well known at the very least to anyone who watches ESPN or sports on TV.
why is it being done?
For the Obama campaign, it’s important that they avoid coasting to the finish. Things didn’t work out too well 4 years ago for the prior nominee. This ad probably helps motivate some of those Gen Y voters and targets the well known Obama weakness among older men.
are the fish biting?
The fish are slapping fins on this one.
where to from here?
Early voting has already begun in many states. Everyone wonders what ingredients might make up an “October Surprise.” Conspiracy theorists . . . talk amongst yourselves.