from the baitshop
who’s it for?
Business executives. CRM is like brushing your teeth – something you need to be forced to do until it becomes an ingrained habit. companies don’t do it very well.
why is it being done?
Sell a little software as a service.
are the fish biting?
Salesforce.com has all of the momentum. No one wants to go through a big software implementation that takes years. I’m surprised so many companies still go through it. The lesson for most companies is to not try to customize it too much.
where to from here?
Have you hugged a customer today?