from the baitshop
who’s it for?
This ad targets women of all ages who have struggled with the dreaded wedgie!
why is it being done?
Humor can be an effective selling tool. Hanes has successfully raised awareness of their new No Ride Up panties line in a non-evasive and very entertaining way. Women can relate to Chalke’s plight, so they are more likely to share their personal stories. Streaming commercials are an effective way to illustrate the point here- our heroine awkwardly shimmies across the screen as she combats her wedgie!
are the fish biting?
Hanes reports an overwhelmingly positive response. Both media and consumers have taken to this ad campaign, which tested well prior to launch
where to from here?
Share your funny wedgie story with Hanes, enter to win a pair of underwear through the No Wedgie Wednesday contest, or just enjoy the series of video spots with Sarah.