from the baitshop
who is the target?
Anyone who wants an ad that does more than just advertise. This is where the ability to actually transact commerce online will be a distinct advantage. Every advertisement becomes a vehicle to close the deal.
why is it being done?
Why put all that effort into getting prospects to a website when they can just buy wherever they see an ad?
are the fish biting?
Time will tell but this sure feels like the next generation of display ads.
where to from here?
Check out the Tailgate Technologies site.