No fooling that text can sell Motley Fool’s Global Gains display ad review

Posted by tom klein June 18, 2008 at 7:33 pmdisplay ad

from the baitshop

We found this display ad on Yahoo! Finance, no surprise. However, what was surprising in this era of slick, flashy display ads? This display ad stands out by being stodgy and text heavy. It relies on what investors find sexy – making money in China – not the creative orthodoxy that you find throughout the web.

Oh, and we shouldn’t forget that it’s always a nice idea to give away something for free. Even if it’s just another version of another report, it’s almost irresistible. What do you think?



6 Comments on “Motley Fool’s Global Gains display ad review”

  1. Everyone loves a bit of eye candy, even in small bits

    Show Image tom klein posted on
  2. This still looks like an ad. Is there a better way to get more clicks with out the "Click here to" and "FREE". Or are they the magic words that must be present.

    Show Image Vishi posted on
  3. Strange that the brand is listed way down here.

    Show Image tom klein posted on
  4. absolutely brilliant -- this ad blends in like a charm J.R. posted on
  5. Nice bold title

    Show Image tom klein posted on
  6. Nice bold title.

    Show Image tom klein posted on

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