from the baitshop
who’s it for?
The product is targeted at tech savvy users who would set up a touch screen media center at home. It tries to take the place of the regular fridge door with notes, pictures and magnets and it does have a steep hill to climb.
why is it being done?
In an era of something new every day, it’s hard make tech savvy people say, “thats cool!” – this ad succeeds.
are the fish biting?
Looking at the responses online, it does seem to get eyeballs to the product site. But the success of the “HP Touchsmart PC” would depend on whether it satisfies a real need.
where to from here?
The ad is also followed up with some video ads. Look them up on the HP Touchsmart campaign site.
The ad in action.