The smartest of them all HP Touchsmart PC’s flash based 3D ad on a webpage

Posted by vishi.gondi July 14, 2008 at 9:00 amdisplay ad

from the baitshop

HP Touchsmart PC campaign has a 3D ad on a webpage. When you roll over the ad, 3D buttons pop out of the ad and respond to the user’s gestures. Sit tight and get ready to see more of these ads show up as the new flash player supports 3D natively.

You might or might not be able to catch this ad on Lifehacker or Gizmodo, but here’s one more post that talks about it. Update: A video of the ad in action is embedded below.

who’s it for?

The product is targeted at tech savvy users who would set up a touch screen media center at home. It tries to take the place of the regular fridge door with notes, pictures and magnets and it does have a steep hill to climb.

why is it being done?

In an era of something new every day, it’s hard make tech savvy people say, “thats cool!” – this ad succeeds.

are the fish biting?

Looking at the responses online, it does seem to get eyeballs to the product site. But the success of the “HP Touchsmart PC” would depend on whether it satisfies a real need.

where to from here?

The ad is also followed up with some video ads. Look them up on the HP Touchsmart campaign site.

update:

The ad in action.

comments

2 comments

2 Comments on “HP Touchsmart PC’s flash based 3D ad on a webpage”

  1. Yep, this does move in 3D on hover.

    Show Image tom klein posted on
  2. The product is targeted at tech savvy users who would set up a touch screen media center at home. It tries to take the place of the regular fridge door with notes, pictures and magnets and it does have a steep hill to climb. Startnee posted on

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