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Chop chop chop Atlanta Braves direct mail review

Posted by tom klein July 7, 2008 at 6:12 pmdirect mail

from the baitshop

So many direct mail pieces wash over us, it’s a wonder that we notice anything at all. This one showed up and stood out. Well, it helps that I’m a Braves fan (and the tail-wagger even has a Braves collar). Don’t think that our keen bait shop will be swayed by fandom and nostalgia. This direct mail does well on the merits.A great and evocative image. A simple offer. And a handful of thoughtful niceties - things like the square drawn around the URL. The real question - shouldn’t this be a banner ad somewhere that would let me buy something on the spot. When you’re selling something intangible like tickets, you would think that display ads would be more productive than a slick direct mail.

who’s it for?

The baseball fan. Also, given that the back side of this ad reads like something of an insider’s suggestion, it’s aimed at fans, people who already know the players. It’s definitely not targeted, for example, at moms who might be interested in having a fun family outing.

why is it being done?

They aim to sell a 20 game ticket plan

are the fish biting?

While we were caught by the great image and slick execution, we wonder if the offer will have sufficiently broad appeal.

where to from here?

Check out the Atlanta Braves official site

comments

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7 Comments on “Atlanta Braves direct mail review”

Great way to make a URL stand out, but not be obtrusive

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tom klein posted on 7/ 08 at 6:13 pm
Some of these white letters blend in with the background. There are some good options to consider for making this stand out . . .

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tom klein posted on 7/ 08 at 6:47 pm
This is where the white text gets lost in the background. Also, what do I want with an autographed ball? How about some free hotdogs or peanuts?

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Bob posted on 8/ 08 at 9:28 am
One paw is off th ground - adds to the drama of the shot.

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Tom Klein posted on 8/ 08 at 2:31 pm
Yep its all about the pic.

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Vishi posted on 8/ 08 at 2:37 pm
These pants are too white for professional baseball. Not a grass stain or dirt smudge in site. I suspect Photoshop!

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maggie.hunsucker posted on 14/ 08 at 8:14 am
If you look behind the players in the dugouts for each team, on the wall you see braves.com/tickets, text in white surrounded by a braves blue box. This is clearly a reference to that image that you see all over the TV while watching the games.

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Marcus Rosentrater posted on 20/ 08 at 2:27 pm