from the baitshop
American Express has setup a site where users can submit their ideas to change the world – call The Members Project
. Any Amex cardmember can submit an idea and vote on other ideas. Non-members can’t vote, but can invite others. The winning ideas will get $2.5 million in funding from American Express
. Ideas can cover a wide range of categories – Arts and Culture
, Community Development
, Education, Environment and Wildlife and Health. This is a unique effort to build a social network
to support a worthy cause . . . all the while building the American Express brand.
who’s it for?
We found this ad on Lifehacker and other sites heavily trafficked by active online users. The campaign is targeting the young and socially networked . . . naturally.
why is it being done?
Do a little good, shine a little light on the green card folks.
are the fish biting?
Looking at the activity on the site, it does seem to be working.
where to from here?
Go ahead and create, share, and promote your ideas for how to change the world. Be sure to vote by Sept 9.