Toon time Create and share short cartoons with Minivid

Posted by tom klein July 1, 2008 at 7:30 am

How can you capture some of the magic of animation without blowing a big hole in your budget?

Minivid is a simple animation solution that lets you create custom cartoon shorts and share them with the world. The site provides a demo for using all the features, but the drag-and drop functionality of this application makes it a snap to create and edit animations in minutes. Fuzzwich has preloaded Minivid with a stable of playful “actors”, multi-layer backgrounds, and music selections. Hit record and position your actors on screen by dragging them with your mouse. Add comment bubbles or choose from each actors available actions menu. For example, the ninja can throw a ninja star or use his sword; another character can grow a beard. You can even change the the scale of the actors or the timing of events by pausing your animation and manipulating all the ingredients in the editing bar.

Check out this nifty little animation we created on the fly:

Fuzzwich publishes and hosts all your animations on their site; animators are given a free portfolio space, where you can share your animations, launch mini cartoon campaigns, or embed your animations in your website or social media site (like Facebook or Myspace).

If you are looking to add something fun to your site or need a free tool for creating branded animations, check out Minivid. Though we warn you, be prepared to lose countless hours playing with this application.

Fuzzwich has another animation product in private beta, called Animator. Animator promises the same intuitive web-based interface, with more complex animation capabilities like organic motion, camera and depth effects, and web-cam integration.

Fuzzwich just unveiled a point system that lets animators earn points for referring friends or receiving approval from the community. Points can be exchanged for additional actors and admittance into private beta groups (see tech morsel).

comments

4 comments

Bleah!Needs improvementOkayGood oneGreat! (2 votes, average: 5 out of 5)

Loading ... Loading ...

  Tastes great, eh? Place and track video ads with YuMe

Posted by tom klein June 18, 2008 at 7:00 am

Ready to make the leap beyond those old text and display ads? Maybe it’s time to dip your toe into video ads.

If you’re wondering where to go to place those video ads, YuMe, a broadband video advertising network, should be on your list. With over 400 premium video sites on tap and 120 million unique visitors a month, it’s the largest of its kind, and includes NBC, BitTorrent, and Microsoft among its providers. YuMe was designed exclusively to monetize and track video content. Advertisers can choose by programming verticals (like entertainment, lifestyle, news, music, and sports,) or target audiences based on geography or content popularity. And regardless of the delivery platform (streaming, download, mobile), YuMe provides real-time monitoring and analytics, so there’s no guesswork involved when measuring the success of your campaign.

Video ad production and placement doesn’t take a ton of money. Are your old notions standing in the way?

To date, the greatest hurdle for video advertising has been the inability to measure results. YuMe just rolled out an AdMe dashboard tool for private beta, which showcases delivery and fulfillment results across multiple campaigns.

Traditional TV commercials have taken a hit as a post-Tivo culture demands more creative advertising mechanisms. With a variety of ad types, including pre-roll, interactive overlay, and branded content and players, YuMe offers an old dog doing some new tricks.

comments

no comment

Bleah!Needs improvementOkayGood oneGreat! (No Ratings Yet)

Loading ... Loading ...

  Nibbly bits Sell your services as short videos with MindBites

Posted by tom klein June 6, 2008 at 7:00 am

Anyone who sells anything from croissants to chemicals knows the painful truth of so many product-focused businesses. You end up giving away a lot of services for free.

Now, no matter the size of your business, you have an easy tool for selling your knowledge with MindBites. Here’s how it works. Sign up to become an author, create your short video, upload it, promote it, and then, ideally wait for your viewers to show up. Every time someone views your video, you earn $1. Viewers pay between 1.69 and $1.99 to purchase your small video. It’s early going in the sale of video content, so you’re not likely to make a fortune.

If you or your brand already have significant star power, let this serve as an example that you can apply in a site of your own. In any case, no matter what business you’re in, think about how you might be able to monetize all of the services that you currently offer for free.

When it comes to making this happen, here's the secret. Go buy a video camera. It's strange how so many companies have $2K laptops all over the place, but no one seems to have a decent video camera.

If your response to a question about making money for a service business, just think about a little computer company that figured it out ... IBM. What used to be given away is now sold as part of a consulting business. Don't underestimate your ability to get customers to pay for what you KNOW, not just what you make.

comments

2 comments

Bleah!Needs improvementOkayGood oneGreat! (No Ratings Yet)

Loading ... Loading ...

  Comment allez-vous? Enable video comments for blog readers with Seesmic

Posted by tom klein May 5, 2008 at 7:46 am


We’re all used to reading text comments, but sometimes video can say a lot more. Up until now, adding video to blog comments has been almost impossible.

With Seesmic’s new WordPress blog plugin, now it’s easy. Click on the regular comments tab (found at the bottom of your blog post) and choose the video option from the drop down menu. Simply click the red recording button or the enter key to start/stop the recording. Then, save, title, and post, and ta-dah you have engaging reader content on your site, with no effort on your part or added expense. With up to 5 minutes of recording space, the floor is open.

And you never know, a customer might actually say something nice about your brand that you can reuse as a testimonial. You won’t know until you let them speak.

Bloggers can moderate Seesmic video comments like regular text comments. With the ability to accept anonymous video, this is a handy feature for those who fear what the freedom of user-generated content brings.

When it comes to gathering comments, you want to make sure that you’re providing as many options as possible. Younger blog readers are accustomed to built-in video cameras in their computers and smart phones, and YouTube-style video content.

comments

no comment

Bleah!Needs improvementOkayGood oneGreat! (No Ratings Yet)

Loading ... Loading ...

  Quiet on the set Put your ad on the map with Google and YouTube

Posted by tom klein April 18, 2008 at 7:00 am

Not everyone’s ready to spend millions on TV ad production and media. There’s a new alternative.

Now you can embed a YouTube video into a Google map. When your potential customers find you through Google, they can watch a video that describes your business. Here’s an easy to follow example for a San Francisco bakery.

Ideally, you have already gone ahead and set up your business in Google maps, so prospects can find you easily. If so, here’s what you need to do: simply upload your videos to YouTube and ensure that the ‘embed’ option is turned on. Then, associate your video to your business listing through the Local Business Center.

For the cost of a simple YouTube video recording, you can ensure that web searchers find your video that explains in glorious detail why they should buy from you.

We talked about this capability earlier (see the article You goob!), but it was limited to Google Earth - an application with a much smaller following than Google Maps. This is just a natural step forward and another push for everyone to get smarter about video.

Do you sell a product or service that’s difficult to explain? Want to really communicate how you’re different in a way that sells? Looking for that extra edge against your competitors? Here’s an easy to use, free tool that’s just waiting for you. Get going.

comments

no comment

Bleah!Needs improvementOkayGood oneGreat! (No Ratings Yet)

Loading ... Loading ...

  TV is good for you Publish video in a custom player with Brightcove

Posted by tom klein April 11, 2008 at 7:00 am


Thinking about creating some great videos to share on your site? That’s a great idea. The tough question that surfaces . . . what sort of video player should you use?

When it comes to video publishing, Brightcove offers a service you might consider. It makes it easy for you to upload and manage your video library using a web-based video platform. With so many video players, it’s easy to think that they’re all the same. However, you should consider customizing the video player. Brightcove makes it easy to customize their video player templates, giving you the ability to control everything from the video player branding to the design of the user experience.

Check out CampJam videos for an example of what a Brightcove video player can do for you. Now you can go forth and video with reckless abandon.

This system also lets you monitor online video metrics to optimize what you show your site visitors. Options range from dashboard summaries to detailed traffic and transaction data. Even when it’s video, it’s still the web (and everything is trackable).

You know how people become complete zombies when you play a video or turn on a TV? Well, this same mesmerizing effect can now take place on your website. Buy a video camera if you have the dough and start experimenting. It’s usually the most powerful way to get your point across.

comments

no comment

Bleah!Needs improvementOkayGood oneGreat! (No Ratings Yet)

Loading ... Loading ...

  Newton would be proud Upload and share short videos with Flickr

Posted by tom klein April 10, 2008 at 7:00 am

Digital cameras have been able to record short snippets of reasonably high quality video for years. The question has always been, what on earth to do with them.

Flickr video is a new service for premium Flickr account holders that lets you upload and share short video clips (no longer than 90 seconds). Short, yes, but certainly enough time to demo your products or include a video testimonial on your site. If you want to get fancy, you could even add a little music and a nice introduction- a handy feature that Flickr includes.

What’s really nice about Flickr’s video integration is that it lets you organize your photos and videos in one premium service. The service treats videos like “long photos”- they appear beside photos on your Flickr page and can be embedded in your website or blog. Flickr videos can show up on RSS Feeds and photostreams too. Start recording - not just snapping.

Developers can utilize Flickr as the underlying platform for media-rich sites that need to incorporate both photo and video content. If you want an easy way to integrate a video and image gallery in a site, this new capability can help you bring everything together.

Flickr has a die-hard following and is regarded as one of the best online photo sharing applications (it’s part of that purple-loving company named Yahoo!). Loyalty to the true photo-enthusiasts and improving user experience is their driving force here- not taking on video giant, Google’s You Tube.

comments

no comment

Bleah!Needs improvementOkayGood oneGreat! (No Ratings Yet)

Loading ... Loading ...

  Domo arigato Convert images into widgetized slide shows with Animoto

Posted by tom klein March 18, 2008 at 2:30 am

Ever experience the torture of watching someone’s vacation slide show? While we all love great images, we love them more when they’re put to music.

Enter Animoto. It’s a tool that lets you take images (maybe that you have on Flickr, as we discussed in Do these make me look fat?), then choose some music (either provided or uploaded by you), and then converts the whole mix into a widgetized video. These videos aren’t just the Ken Burns effect over and over and over again (enough already!). Each one is unique, timed to the music you’ve selected.

If you have photos of your products, your customers, or anything related to your business and want a mini “music video,” here’s the bargain basement way to make it. The 15-second version is free … and once you’ve created it, you can use their tools to post it just about anywhere (Facebook, Blogger, etc.).

Animoto presents a remarkably easy way to take simple images and convert them into what might actually pass for music video like advertising. Creating a 30-second video is free, but longer ones cost $3 each (or $30 for an unlimited annual subscription).

If you’re looking to connect with a young target, consider combining brand images with cool music to make your brand more relevant. Even Quaker Oatmeal images set to electronica can start to seem cool.

comments

2 comments

Bleah!Needs improvementOkayGood oneGreat! (No Ratings Yet)

Loading ... Loading ...

  Just shoot it Sell with video on eBay with Vzaar

Posted by tom klein March 13, 2008 at 2:30 am

You knew it had to happen. It was just a matter of when.

Here’s an easy way to integrate videos into eBay - a service called Vzaar. You might think, why not just embed a video from YouTube. Here’s why - videos from Vzaar’s video player are made to be used on eBay. It will link directly to the bidding tool, incorporate the user’s feedback rating, and even show how much time is remaining in the auction. Vzaar is able to do this because it’s been accredited by eBay (and therefore gains special access).

If you want a little box at the top of your eBay listing to help drive your auctions higher or to close your “buy it now” deals, just sign up, upload your video, and get going. Oh, and don’t forget, it’s free, so you’ve nothing to lose.

Vzaar has integrated pretty closely with eBay to offer this service. In fact, to take advantage of it, you will need to sign in to your eBay account, and in turn provide authorization to place your videos on your listings.

When it comes to using video to sell, the usual eBay rules tend to apply. Highlight the faults or drawbacks of whatever you’re selling, don’t turn into P.T. Barnum. This is the best way to build the confidence of your potential buyer.

comments

no comment

Bleah!Needs improvementOkayGood oneGreat! (1 votes, average: 5 out of 5)

Loading ... Loading ...

  Cock-a-doodle-doo Annotate video with video doodling from Voicethread

Posted by tom klein February 27, 2008 at 2:30 am

We’re all ready to edit just about anything that we see. But how do you use your red pen (or even just your pencil) to put your stamp on video?

With a video doodle, made easy by Voicethread. In this, of course, video overview, you’ll see how you can use this system to add whatever you like to a video. In other words, in your video annotation, you can explain what you’re doing, stop the feature video, add a drawing, circle what you want to circle. If you’ve ever watched the football game where they draw arrows, x’s, and o’s, this is what we’re talking about. Unleash your inner John Madden.

Create your account, upload your video, add your comments (or doodles), and then share. It’s all free.

Once you’ve created your annotation or doodle, what do you do with it? Thankfully this system makes it easy to share your doodle wherever you like, by sharing a link, emailing it, or embedding the whole thing on your web site or blog.

This kind of system can help your customers tell a story. SpikeTV’s True Dads initiative partnered with VoiceThread for their Catch On Sweepstakes where entrants tell family stories of fatherhood. Is there a story that you want to help your customers tell?

comments

no comment

Bleah!Needs improvementOkayGood oneGreat! (No Ratings Yet)

Loading ... Loading ...

  More talky than wriggly Publish a video overview on your site with Bubbleguru

Posted by tom klein February 26, 2008 at 2:30 am

We’re all time starved. Just about anything that’s more complicated than a Hot Pocket requires an elevator speech. Even your website.

Why not use a video bubble from Bubbleguru to give your site’s visitors the quick and dirty overview. Or, even better, just to hit your key selling points even harder. It’s so easy that we gave it a whirl. Sign up, create your video (using your videocam), choose a few options (such as bubble sound or no), generate the code, load it up and off you go. The hard part is figuring out what to say and how to look good. As we all know, lighting is everything. You can add these bubbles where you need them, or just one for an intro overview. Here’s another example with a custom bubble.

Adding a bubble starts at $4 a month (less than a double latte) and will likely improve your conversion. Their 14-day free trial is long enough to learn if it works without paying a dime. Get going.

Like a real bubble, these little videos float over your content so you don’t really have to worry about anything fitting in. Also, the bubble moves with you as you scroll, so there’s no risk of being left behind.

Not only is it easier to explain things in person, it’s also what we’re all programmed to pay attention to. This is one way to guarantee that every visitor to your site will receive a clear message about what you do and why you’re different in a compelling way.

comments

no comment

Bleah!Needs improvementOkayGood oneGreat! (No Ratings Yet)

Loading ... Loading ...

  Run ads in videos with Google’s Invideo ads They’re heeere!

Posted by tom klein February 22, 2008 at 2:30 am

With millions and millions of videos playing every month across the web, it seems kind of strange that almost none of them carry advertising.

This strangeness has ended because now you can run “Invideo” ads (animated overlay Flash ads) using the Google AdWords / Adsense network. There are two types of ads that can appear in videos from participating publishers or Google’s own YouTube

: first there are image overlay ads (example) that appear in the bottom 20% of the video viewing area, second there are text based pay per click ads (example) that can show in the same lower portion of the video. Seeing is believing, so check ‘em out.

The InVideo ads are sold on a CPM basis, while the text overlay ads are sold on a CPC basis. InVideo ads are currently only available to advertisers with managed (meaning big) accounts. You can sign up to learn when they’re more widely available. Don’t you think you should?

And remember - when you serve up an ad in online video, you get all of the benefits of being online - lots of trackability. For these ads, you can track impressions, clicks, clickthroughs to a landing page, as well as specific viewing behavior (such as how much of the video did the user actually see).

With so many people spending so many time watching videos, it only makes sense to serve up ads next to them. Think about what your target users might be watching online (stupid cat tricks, geeky business stuff, campaign debate snippets), and jump in to see what drives your business.

comments

no comment

Bleah!Needs improvementOkayGood oneGreat! (No Ratings Yet)

Loading ... Loading ...

  Wiki in motion Collaborate on video creation with Kaltura

Posted by tom klein February 18, 2008 at 2:30 am

We wrote about the power of collaborating on the creation of a document using wikis in The dyslexic New Zealander. But these days, text and images can only get you so far.

Try the video enabled collaboration tool Kaltura to take wiki-like collaboration to the next level. While you can follow the details in this tour, all you need to do is really set up the specific page (where your shared video will reside), invite your fellow collaborators, and then upload photos, videos, and audio files. Once you have files that have been uploaded (by you or anyone in your group), you can then go to work creating and editing your final video. You can drag and drop videos and images along a time-line, in much the same way that professional video editing is done. Just as with a text-based wiki, your fellow collaborators can edit with you.

At your next big PR event, why not ask your team, interns, or just about anybody to collaborate on a summary that incorporates video and audio highlights from a group perspective? Sometimes fast and authentic is much more powerful than slick and professional.

If you’re still skeptical, you can play in this video editing sandbox (online trial edition) and actually use their video editing tool. Go ahead and play, move videos around, then hit play to see how your video comes together.

The power of this kind of collaborating tool is that you don’t have to restrict participation to a small set of people. You can open it up to large groups of people located anywhere around the world. Collaboration can mean doing - not just providing input.

comments

2 comments

Bleah!Needs improvementOkayGood oneGreat! (No Ratings Yet)

Loading ... Loading ...

  Keep on rolling Develop engaging display and video ads with PointRoll

Posted by tom klein February 13, 2008 at 2:30 am

When you’re thinking about placing display ads on a site to reach your targeted user, do you really think that a static image will break through the clutter?

Explore the dynamic display ads available from PointRoll accessible through its development tool named AdPortal
. AdPortal lets you load your graphics into many dynamic display formats, specifying panel movements and adding optional interactive features. Then, you can place your ads by selecting any combination of sites, sections and positions from nearly any publisher and assigning your ad to the campaign. While developing a display ad probably will require the help of a web designer, keep in mind that not all display ads are created equal. What’s important here is that there’s really no limit to what a display ad can do. It can even swim across the page as you’ll see in the opening screen of the Georgia Aquarium.

There’s no reason to stick with vanilla when you can have just about any flavor you can imagine.

You can learn a ton just by looking at what other people are doing. You can get more than your fair share of display inspiration by visiting this company’s client showcase, filled with dynamic display ads.

Keep in mind that these display ads capture click throughs, but can also gather other interaction information - not to mention capturing viewers email addresses or just about anything else that a web page can.

comments

no comment

Bleah!Needs improvementOkayGood oneGreat! (2 votes, average: 2.5 out of 5)

Loading ... Loading ...

  Under the microscope Create full-screen image or video shows using PicLens

Posted by tom klein February 12, 2008 at 2:30 am

If images or videos sell, then full screen images or full screen videos are likely to sell even harder. Problem is, how do you enable a full screen gallery without a lot of technical prowess or a lot of dough?

The answer is PicLens Lite. With this software, you can enable your site so that visitors see a layout of photos, but with the addition of a customizable “Start slideshow” button. When they click the button, they’re shown a slideshow, complete with user controls. If they choose, they can expand the show into a full-screen experience. There are two ways to enable the system - one is to use downloadable desktop software (PicLens Publisher) that lets you configure the pieces you need. The other is to refer to this webmaster guide for enabling more sophisticated versions, including videos.

Check out some interesting examples of how this system can turn ho hum into OMG! (travel guide, photography site). No matter what you’re selling, won’t a close-up help close the deal?

PicLens Lite works across all major browsers. The system does not require site visitors to have anything special installed, beyond the widely accessible Adobe Flash player, installed in well over 95% of web browsers.

Okay, one of our pet peeves? It’s any site that includes pictures, often of web sites or software screens that aren’t clickable, don’t get any bigger, and are just too fuzzy or far away to tell much of anything. Don’t torture your site visitors. Use systems like this one to show off your wares.

comments

no comment

Bleah!Needs improvementOkayGood oneGreat! (No Ratings Yet)

Loading ... Loading ...

  Talking heads See the potential of video search at Viewdle

Posted by tom klein February 8, 2008 at 2:30 am

The video image search that you see on the web today isn’t really searching - it’s just pulling images based on tags or filenames. In other words, it’s not actually searching the video. If you have a lot of video to monetize, what can you do?

The answer might be a search tool like Viewdle. It’s a facial recognition platform that makes it easy to index, search, and then monetize video assets. As you’ll see on their site (and their example using video from Reuters), Viewdle presents a way for you to search through video and pull out people based on facial recognition. Looking for the best video image of Paris Hilton or Elton John, here’s an easy way to find it. It’s not the best tool for finding a video of Eudora Welty just yet.

As everyone has learned from the success of Google, search can be a powerful vehicle for monetizing content. By attaching this search tool to your content, you might find new revenue.

This system combines facial-recognition visual analysis technology along with other search techniques to automatically look “inside the video” and identify true on-screen appearances. For video search, facial recognition is just the start. Next step, can you find the scene where the random guy is brushing his teeth?

The long tail of the Internet has taught anyone who has video content that good times are on their way. If people will pay $3 for a 15 second ring tone, what will they pay to search and find their favorite line from Gone with the Wind?

comments

1 comment

Bleah!Needs improvementOkayGood oneGreat! (No Ratings Yet)

Loading ... Loading ...

  We the people... Add a video spokesperson to your site with WebPeople

Posted by tom klein January 21, 2008 at 2:30 am

We all know that no one really reads anything anymore. On the web, people skim aggressively. They definitely don’t linger over long, dense blocks of text. So, what do you do if your product or service can’t easily be summed up in an image or short description?

WebPeople can break through the clutter and explain your offering using a video spokesperson. While we all cringe at the thought of instant-on video, it doesn’t have to be horrific. For example, consider these two websites: weddingfavors.com and myweddingfavors.com. Each sells, apparently, a similar array of items. Which one do you think is more likely to close the deal? By the looks of it, when you search in Google, the answer is clear.

So, how does this work?First, create your message. Short and sweet is what you need -just enough to capture attention. Next, pick your actor from this rather extensive selection. You’ll also be able to choose wardrobe, hand gestures, and the size of the image on your site. WebPeople will manage the recording and then send you a code for your site that will make the video appear. All of this can be had for as little as $300 up front and a monthly fee of less than $200.

If you’re selling a complicated product or competing in a tough category, can you afford not to stand out?

These videos are made possible thanks to server technology that delivers your video images quickly, with only a modest delay as your site loads.

One of the fundamental rules of marketing is “be different.” By differentiating your offering, if only slightly, you have a better chance of getting your target customer to slow down long enough to get to know you.

comments

no comment

Bleah!Needs improvementOkayGood oneGreat! (No Ratings Yet)

Loading ... Loading ...

  Fits in your pocket Add video annotation to web pages with Eyejot

Posted by tom klein December 3, 2007 at 2:30 am

In the old days (and probably frequently still today), it wasn’t unusual at all to come across an interesting or relevant article and then fax it to an important customer.

Now you can go several steps further. You can annotate web-based articles or websites with video using Eyejot this! With this service, you record a video directly (no uploads), using your videocam (now included with new laptops / desktops). Indicate the URL of the web page in the form when it’s presented. Then, send the email. When your recipient clicks the attached link, he/she will find your video in a frame, on top of the web page you indicated (see this example).

Now you can send a video annotation to any web page you come across. There’s nothing better than letting your best customers know that you’re thinking of them.

There are some important technology ingredients that have come together to make it so much easier to record and send videos such as these - the broad installed base of browsers with Flash, the increased penetration of videocams, and of course high speed internet access.

We all know that video is more compelling than text, but we still send so many more text emails than we do video messages. Also, text messages don’t communicate tone or personality. Here’s your chance to set yourself and your brand apart by sending easy to record video.

comments

no comment

Bleah!Needs improvement