First, let me clarify that “slideshow” is an over simplification of Animoto’s product. These aren’t exactly PowerPoint presentations here, but rather, mini music videos made with images, video, and text. You can upload your own materials or pull from Animoto’s stock library. Both images and video are categorized (e.g. travel, aerial shots, etc) for easy browsing. Simply drag and drop the elements you want to use in your video, edit the order, and choose a soundtrack. You can upload your own song or borrow a sample from Animoto’s library. I was pleasantly surprised by the selection, even if I didn’t recognize the artists. Songs range from classical to electronica, indie to hip hop.
When your presentation is to your liking, hit the finalize button and Animoto will create the video. I threw this one together in 2 minutes using images found on my hard drive and Animoto’s stock video clips and soundtrack.
It’s no masterpiece, but it does illustrate the capabilities of this product. You don’t need fancy software or a motion graphics artist to create a simple, yet effective video sales piece. Animoto’s basic offering and what I demoed, the Animoto Short, is free, and a full-length video only costs $3. An all access, 1-year subscription, which includes unlimited full-length video creation is $30.