Making things happen can be tough enough when you’re with your team and can have ad hoc conversations to keep everything moving forward. Then, you have to go on the road and everything falls apart.

Now you have a way to collaborate even when you’re on the road, thanks to Google Docs going mobile. As even the Apple website explains, now you can view your [Google] documents from anywhere on your iPhone. First, you’ll need to get your team to use Google Docs as the vehicle for sharing information. Or, see where we mentioned in Close the loop how you can use it for an inexpensive CRM system. Then, all you need to do is visit your docs using your iPhone and you’ll be able to see what’s been posted. From there, you can then track any changes over time.

These are the early days when it comes to moving office documents (and their creation and tracking) online. However, this trend is accelerating and we’ll no doubt wonder some day what we used to do when everything was trapped on our hard drive.

No matter the size of your sales force, every sales person has something that your company can’t survive without – rich information about your customers. If you find yourself waiting on salespeople to type up sales reports or are unhappy with post call blackberry messages such as “customer has questions” . . . you don’t have to wait anymore.

With Jott, you can help your sales team get their reports completed within minutes of completing a sales call. This simple service lets you record a voice mail and transcribe it into an email or text message. Based on how you’ve set it up, your sales team member can send the text to an individual or any number of pre-set groups of people.

While this service has a lot of other obvious uses (such as keeping you from sending emails and texts while trying to drive), the most important one is keeping you close to your customer(s). Why are you waiting on such critical information when this tool is free?

Want to give your customers something interesting to read on long elevator rides when they don’t want to look at their shoes and want to feel important?

You can easily make your company’s blog available on most any phone, using Feedm8. Let’s use a slightly demented but occasionally interesting digital marketing site we know of as an example. Enter your blog/site in this signup form, make the ceremonial offering of your email address, and then you’re presented with options to promote the cell phone friendly version of your site.

As we described in Kiss the Problem, when you give users code for putting content into a site, it’s more likely to get use. In this example, by simply copying and pasting the HTML this service provides, you can create a handy service and make sure your content gets read.

Your customers or prospects who come to your site can see a simple link, maybe one that says Read on Mobile. Alternatively, you can just put in a nice button (try it!) :

Now, when they’re looking for something interesting to read, your customers will find your site on their phone in an easy to read format. Don’t they deserve a mobile version from you?

Targeting is a lot easier to talk about than it is to do. You would think that all of this new technology would make it easier to reach specific types of consumers based on what technology they use. And you would be right.

Admob will let you target, for example, only users of Apple’s new iPhone. Admob is the largest mobile advertising marketplace, where advertisers can set up and place an ad for mobile users in a few minutes. To target iPhone users (or for you Apple non-believers, it works to target Blackberry phone models, too), simply choose Apple as the targeted phone manufacturer when you’re presented with the option.

From there, you can create your simple text ad, and even connect users to the Google Maps capability as they describe in this Starbucks example. If you know that your targeted users carry iPhones, why not give this a try?

It’s hard to overestimate the opportunities that exist now that just about everyone carries around a cellular phone. Of course, we can all jabber on and on about what we’re having for dinner, but there are also opportunities to either rethink businesses or dream up extensions of what you currently do.

Look at IQzone as an example of how you might enable your sales force to offer ancillary services to your existing customer base. This service lets anyone snap, send, and sell – simply snap a photo or capture a video and then send it by email to create an instant classified ad. These ads don’t just stay on this site, but get broadcasted to other ad sites, such as Google Base and edgeio. What’s interesting here is the idea of creating a marketplace by letting people identify and submit simple ads on the fly.

If you have a sales force for industrial products, imagine using them to create an instant marketplace among your customers of, say, second-hand equipment. With a minor upfront investment, you could leverage your roving salespeople to provide a new service to your customer base . . . and earn a few points in the process.