Twitter, a text messaging service, gives people up-to-the-minute reports on each other’s thoughts or whereabouts. Use it to create a higher level of connection to those clients who choose to opt in to your personal text messaging network. When you send a text message, it is automatically forwarded to everyone who is in your personal network.
The system records your text messages on a website that can be referred to later. As you see in the service offered by Delta airlines, Twitter can help you stay connected to both your customers and also a broader network of partners. Don’t your biggest fans deserve to get even closer?