If you think Facebook apps are all Mafia Wars and Texas Hold’em, you should take another look. There are several apps designed to engage customers and promote your brand through social networking.
RSS feeds are an easy way to bring fresh content to your Facebook page. If you have a company blog or personal industry blog, you can pull articles directly into your Facebook status with Social RSS. Feeds update automatically, and your articles are posted on your wall, as well the homepage of your Fans. We use Social RSS on our own Digital Scientists Facebook page. It’s a free app, but they do offer subscription services ($2/month) for prolific bloggers with constant refresh rates.
Bonus Points: Social RSS lets you import your Twitter feed, as well.
SlideShare made an appearance on Feed Growth! back in 2007, when it was heralded as the “YouTube of Powerpoint”. Now, you can bring the same slick presentation application to your Facebook Page. If you already have a SlideShare account, you can import your existing documents – or – sign up for a new account, and start uploading Word docs, PowerPoint & Keynote presentations, PDF’s, and more. This is a great way to distribute your marketing materials, old sales presentations, and just about any collateral that you have on hand.
Client testimonials are worth their weight in gold. They fortify your existing relationships and sell potentials on your company and your capabilities. However, collecting testimonials can be an arduous task – a bit like asking for a handout. Let the Testimonials Facebook App do the groveling for you. When you install this app, it gives you the option of leaving testimonials for any of your Friends/Fans who also have the app (ergo, presenting the same option to anyone else that downloads the app). You’re best bet is to promote the application on your Facebook page, itself, so people know they are always welcome to leave feedback.
Really, this is just the tip of the iceberg. There’s a slew of Facebook applications for businesses. Since these apps are developed by third parties, there isn’t much marketing for them, so you’re going to have to do some hunting – and demoing – to find the right ones for your Facebook page.
Facebook apps are notoriously clunky (of course, the same could be said about Facebook, itself). Looks can be deceiving though. Facebook has more than 250 million active users. Of which, more than 1 billion pieces of content is shared each week, including web links, news stories, blog posts, etc.