There are several analytics services on the market to help you gauge your web site’s traffic and overall popularity. But if all you really want to know is how you are faring against your biggest competitors, there’s a new, but very big kid on the block.
Google Trends for websites is essentially a tool for showing how popular your website is. It generates a snapshot of site traffic and compares results with (up to 4) other sites. Instantly see:
- daily unique visitors (with graph)
- where they are located
- what other sites they have visited
- what they are searching for (by terms)
Google Trends is free and available to Google accounts holders (which is also free). See if your big competitor offline is really your biggest competitor online by comparing the number of unique visitors. Find out what search terms your visitors are typing beside your brand name, then reevaluate your SEM strategy. You can even identify stealth competitors by seeing what other sites your visitors flock to.
So whether you’re looking for competitive intelligence or just plain curious, check out Google Trends for websites and see where your site stands.