Everybody knows your name Use your Facebook identity on third-party sites with Facebook Connect

Posted by maggie.hunsucker December 9, 2008 at 9:42 am

Anonymity, for good or bad, has always been a cornerstone of the web. But, with the rise of power bloggers and social networks, name recognition is becoming more and more important (an idea we briefly discussed in Check please).

Facebook is banking on this fact with the unveiling of Facebook Connect – a new arm of the popular social platform, which gives users the ability to take their Facebook identity and friends with them as they explore outside sites and applications. An interesting concept, and one that is dependent on third-party sites adopting a portion of the Facebook API (there have already been rumblings of partnerships with Digg, StumbleUpon, and Loopt).

So what exactly does this all mean? Well, for starters, users would be able to take all their Facebook information – username, friends, privacy settings, profile, images, groups, etc – to other sites, eliminating the need for multiple site identities and the leg work associated with sharing data across these sites. For example, you could send a friend a CitySearch restaurant review via Facebook (as I did below) or publish a comment on TechCrunch under your Facebook username. For marketers and cult of personality figures, Facebook Connect could be a valuable tool in online brand building. Consider how audiences track activities across the different sites and applications a person frequents (like Guy Kawasaki or Robert Scoble or, heck, even Tila Tequila).

The success of Facebook Connect lies in its widespread adoption and fending off competitors like Google, which has its own data portability offering, Google Friend Connect, hitting the market. It will be interesting to see the evolution of both Facebook and Facebook Connect as more partners climb on board.

Of course, there are personal benefits for Facebook opening up their API. These partnerships encourage universal adoption of the Facebook platform, as well as the data collected on third-party sites would give Facebook more information about what users are doing online.

Facebook Connect is pretty much a mechanism for making all of the web a social application - the sites you visit, the activities you perform, and the people you interact with. If you're looking to make your own site more engaging, here's a good way to do it.

comments

2 comments

  Everything looks like a nail Streamline project management with Twitter-like corporate tool Yammer

Posted by maggie.hunsucker December 2, 2008 at 2:52 pm

These days, it might seem like a luxury to get everyone in your company in the same room.

With a service called Yammer, getting all your departments, offices, telecommuters, and contractors on the same page just got a lot easier.

Yammer is part social network, part microblogging service, part Twitter – repackaged and re-imagined for the business class. At its core, Yammer is designed to help employees share status updates; naturally, the “what are you working on?” feature, the equivalent of a Facebook status or Twitter tweet, is a key ingredient. From your Yammer homepage, you can see what all the employees in your network are working on and follow conversations and updates on individual topics in your personal feed. You can ask co-workers questions, share links and files, or track the progress of a project. Yammer archives all your company activity and topic tagging makes conversations easily searchable – a handy tool if a new employee needs to get up to speed on an active project.

Creating a Yammer account is free and easy; the service identifies workers by their email address and routes them to a private corporate network (i.e. only @feedgrowth.com addresses can join my Yammer network). Administrative tools like member and content management, as well as custom appearances (colors and logos) are available for $1/month per admin member, with bulk pricing available for larger networks.

You can sign-up for mobile Yammer and receive text message updates. The service also offers both Blackberry & iPhone applications, letting users view and post messages from their smartphone. Blackberry users can download Yammer from their mobile browser; the iPhone version is available in the App Store.

Yammer was born out of one office's necessity. They saw a hole in the market, where social networking and web 2.0 technologies didn't really address the needs of the enterprise-class, and designed Yammer as the answer. They must be on to something as Yammer took the top prize in the TechCrunch50 start-up competition.

comments

1 comment

  Crowd pleaser Get real-time, mobile-enabled polling results with Poll Everywhere

Posted by maggie.hunsucker December 1, 2008 at 1:08 pm

Unless you possess an uncanny ability to read a crowd, you could probably use a little real-time feedback while making a presentation or sales pitch.

Poll Everywhere is an application that lets users participate in a poll with their mobile phone (via text message) or a web browser. You can view responses in real-time through the Poll Everywhere site or embed them in your personal website and/or PowerPoint presentation. Just to make that last point crystal clear – you can show the results of an open poll in a live setting, like a conference or company meeting, and Poll Everywhere will update your presentation as the the results come in.

You can get unlimited free polls with 30 or fewer responses or pay a monthly subscription based on the maximum number of responses you are willing to accept. Participants are, of course, responsible for text-related charges; however, web-enabled smart phone users can vote through their web browser. Polls can be multiple choice questions, with predetermined answers, free-form text, or a pledge poll.

The pledge poll is great for fund raising efforts – Poll Everywhere will actually call pledgers back on your behalf, process their payment, then turn around and cut you a check.

You can customize the look of your poll, including colors and fonts, to help align your poll with your brand or company image. And, Poll Everywhere provides you with downloadable reporting features and the ability to track answers by user across multiple polls.

Want to set your self apart at your next conference or sales presentation? Here’s how.

Don't want to sacrifice too much real estate? Poll Everywhere offers poll widgets for your blog or website, giving users the functionality to vote directly from the widget and see all results afterward.

Traditionally, to get this type of real-time voting functionality at a conference, you'd have to hire a company to manage the polling process and pay for their voting software and handsets. Poll Everywhere is such a simple and inexpensive solution, making use of hardware you already have - your mobile phone.

comments

no comment

  Scratch your own itch Find and insert links and content into your blogs/emails with Lizzer

Posted by tom klein October 1, 2008 at 3:10 pm

While we’ve all witnessed a web-based publishing revolution, one thing hasn’t changed. It’s still a pain to insert links and content in blogs, web-based emails, and web pages. Even if there are trillions of them.

That is, it used to be. Now there’s Lizzer. It’s a service that makes it easy for anyone to insert links, images, and YouTube videos wherever you need them. Here’s how it works: Just enter a term in the Lizzer search bar, identify the content that you want to link or embed, then click on the link or insert button to make it happen. You’ll be hard pressed to find anything that’s faster at putting in those links to Wikipedia for definitions or even just adding a simple link to a company or your friend’s blog.

You can play with the Lizzer demo site at Lizzer.com, but the really powerful application is the bookmarklet. Once you’ve dragged the bookmarklet link to your bookmarks bar, you can then use Lizzer wherever you are on the web. In other words, say you’re typing up a blog post in WordPress. All you have to do is click on the Lizzer bookmarklet and there you have your little instant linking and content embedding tool. Even better, you can just add your flickr account name or YouTube account and then be able to easily insert or link your own images or videos. If you’ve been looking for a way to add your images to your emails without having to jump back and forth, here is the tool for you.

While Lizzer works best with WordPress blogs, Gmail, Google Docs, or even new blog tools like Tumblr (On the rocks) or Posterous (Start me up), it’s still handy to use in “manual mode” (when the text editor doesn’t allow instant linking). If you want to add links to Facebook or MySpace, it’s handy to just be able to search across Flickr, YouTube, Google, and even Twitter at the same time. All you have to do is find what you want and then grab the code – still faster than having to leave your work to find a link, image, or video elsewhere.

So, how does Lizzer make money? Alpha users will see on the bookmarklet based application that there’s a small “drawer” at the bottom that carries an ad. Currently it’s carrying a simple display ad for feed growth! (some crazy site about digital marketing ideas). However, there’s more to come. Lizzer is targeting advertisers who would like to use the bookmarklet as a delivery vehicle for advertiser links or content. In other words, advertisers will be able to put their own, proprietary content into the bottom drawer, in the same way an advertiser might use product placement investments in TV and movies.

So, for example, the next time you want to promote something new and have it “placed” in blogs, emails, and websites, you can do so. As you’ll see in the example, you might want to give potential publishers access to special photos, videos, widgets, or even MP3’s.

Even better, Lizzer is able to provide you with aggregated  insertion information, so you know if your ad placements and ad insertions are actually working. You can just contact Lizzer to learn more.

Finally, it wouldn’t be just to leave out what may be the most important thing about Lizzer. Warts and all, it’s our baby. The team at feed growth! and digital scientists developed Lizzer in part to help with the linking and content embedding required for the maintenance of this site. We’re not solving some problem that we dreamed up – we’re solving one that we experience every day. Please be sure to check out Lizzer and sign up for the invitation-only alpha (we’re not snobs, we just want to make sure that everyone has a great experience- ergo, the invitation requirement). That way you can give the bookmarklet a test run and see how you might be able to use it to make your blogs, emails, and web pages even more compelling (and sell more!).

Lizzer works in two different modes - instant and manual. In instant mode, you can use the simple buttons to insert links and content. In manual mode, you will need to grab the code for the link/content and paste it into place. The Lizzerds are working on enabling instant mode in all major websites.

The primary currency of the web is the lowly link. Not only do links define the web, they also just make everything more engaging and more readable. They, along with all of the magical content on the web, are the secret to getting attention and getting your message across. The next time you make a blog post, a web page, or just send a web-based email, think about how much more engaging it would be if you added another link, an image, or maybe a YouTube video. Lizzer implores everyone to . . . be a genius (in other words, put the web to work to be as creative as you can be).

comments

no comment

What's your point? Create a virtual insights panel and WOM tool like P&G’s Vocalpoint

Posted by tom klein September 3, 2008 at 12:15 pm

One way to get people talking about your products is to start the conversation yourself. Then, just sit back and listen.

That’s what consumer goods giant, Procter & Gamble, did with their mother-driven community space, Vocalpoint. Vocalpoint provides product discussions and lifestyle advice for thousands of women and homemakers- the target user of most of P&G’s products. The site frequently offers free samples and coupons for P&G products (e.g. Tide to Go Instant Stain Remover ) as well as other partnering companies.  In return, users weigh in on the products and share experiences with their friends, family, and other Vocalpoint members.

P&G’s role is limited, and somewhat veiled, but they gain more as a fly on the wall than as an active participant. Instead of spending a fortune to track perspectives on each brand, now they have a vehicle that can be used to track attitudes and perspectives across categories and brands.

The real take-away here is how easy it is to utilize web-based, community tools to create a virtual panel (PDF) to gain insight and drive word of mouth. Much of Vocalpoint’s success lies outside the site, as “connectors” (social butterflies, who are likely to share product information and make recommendations) spread the word. Of course, the free samples don’t hurt either.

P&G has successfully used the site as a testing ground for several marketing campaigns, including Folgers, Dawn, and Iams.

P&G is regarded as a marketing giant, spending more annually on marketing their massive inventory of brands than any other company. By utilizing their Science, Scale, and Measurement capabilities, P&G is able to measure the reach and ripple effect of their word-of-mouth marketing campaigns.

comments

1 comment



Page 5 of 10« First...«34567»...Last »



Top 5 Internet Marketing Tools Internet Marketing Tools & Categories

Minnows 

  • No bookmarks avaliable.
more »
-->