Have Issues? Display and share documents like a digital magazine with Issuu

Posted by maggie.hunsucker December 30, 2008 at 12:57 pm


The technology for embedding documents into your website or blog is nothing new (see Hickory Dickory… & Reduce, reuse, & recycle ), but the appetite for features seems endless. More presentation options! More user analytics! More community features!

Lucky for us and you, a service called Issuu is giving it all away for free. Issuu is an online file storage and publishing service, and a solution for displaying all manner of publications in a clean, digital format. Users can flip through the pages of a manual, presentation, or report on your site as they would a magazine in their hand – no annoying PDF download necessary.

It only takes a matter of minutes to create an Issuu account and publish your documents. The service supports an array of file formats, including PDF, DOC, PPT, ODT, WPD, SXW, RTF, ODP, and SXI. Once uploaded, you can give your document a title, description and tags (this will make your document SEO friendly), and a link back to your site. You can also add sound to your document and specify whether your masterpiece is a public or private offering, or if you want to allow user comments, ratings, and the ability to download.

Embed codes are automatically generated to place in the HTML of your website or blog, but you also have the option of linking to a customized Issuu viewer, where you specify the background color and framing (like here). You can also send your document via email or utilize Issuu’s Twitter, Facebook, MySpace, Digg, Stumbleupon, and Delicious sharing features.

Once your document is published, you can view usage stats through your Issuu account. See page views, referrals, keywords, and bookmarks to your document. You can also specify in your account settings if you want to receive email notifications when someone comments or bookmarks your document – a nice little feature.

Bottom line, if you need put a document online, whether it’s a makeshift catalog, company financials, or your sales documents, this is an easy and professional way of accomplishing the task. The built-in analytics and social features give Issuu that little extra “somethin” that we like to see.

Developers and designers can access the Issuu API and give the viewer a little makeover or some personal touches like logos and themes. You can also access the search API to build Issuu into your site.

Issuu is also designed with social features for the document owner in mind. Users are encouraged to create a profile and add friends to their Issuu account. You can browse publications within Issuu's well-organized community, rate them, and add to your personal magazine shelf, which in turn, you can share with your document viewers and followers.



  Hip to be square Build a well-designed, feature-rich site with hosted content manager Squarespace

Posted by maggie.hunsucker December 29, 2008 at 2:04 pm


Blogging platforms and site builders have made web publishing easier and more affordable. However, despite all the tools and templates made available, it’s still pretty rocky design terrain. Looking for that exception to the bad design rule?

Try Squarespace. With a goal of making “the complex simple”, this hosted content management platform makes web design and blogging both easy and beautiful. Squarespace features a fully-stocked library of professional themes (some nice stuff here) and over 300 fully-integrated features like blogs, forms, photo galleries, forums, file storage, a site search engine, membership and permission settings, and more. With 100% customizable designs and a drag-and-drop interface, creating and altering your site has never been easier.

You can control design elements like columns, navigation, and appearance by clicking on the individual element and making alterations in the Squarespace editor. Changes occur on the page and in real-time, so you can fine-tune design elements to your heart’s content with no code changes or knowledge of HTML. Of course, designers and developers who do know what they are doing can use Squarespace as the raw material and alter the existing code or write their own CSS.

Squarespace offers very reasonable pricing and packages, customized to your bandwidth and storage needs. Contracts go month-to-month, and you can cancel at any time. The basic package will run you about $8/month for 1GB of storage; the community package is about $50/month for a 5GB, full-feature package. You can easily import your existing site or blog content (Blogger, Typepad, and Wordpress ) and all your content is centralized, and fully hosted, managed, and protected on Squarespace’s servers.

SquareSpace also throws in a nifty little web analytics package so you can monitor site usage stats like visitor count, referrals, keywords, RSS subscriptions, and top-performing content. Code jockeys can integrate traditional Google Analytics, but the system provides a nice, well-rounded reporting feature for those who aren't technically inclined.

Want to monetize your site? No problem. SquareSpace won't force you to run ads in exchange for their services, but they do leave the option open if you want to put advertising on your site.


no comment

In good company feed growth! is now on the online magazine rack – Alltop

Posted by maggie.hunsucker December 19, 2008 at 6:19 amarticles, blogging and publishing

We’ve never been shy (or above self promotion), so we are pleased and honored to announce the inclusion of feed growth! in Alltop.

For those who don’t know, Alltop is a massive feed aggregator, collecting stories from cherry-picked blogs and news sites across the web. And we do mean “massive”. There are hundreds of subtopics within the main Alltop categories – Work, Living, Culture, Interests, Tech, People, Good, News, Geos, & Sports – of which, each displays feeds from hundreds of sites.

Humble little feed growth! can be found under Content Marketing.

A self-dubbed “online magazine rack”, Alltop is the pet project of venture capitalist and Apple evangelist, Guy Kawasaki. Alltop’s goal is to add some variety to your diet by exposing you to new sites and ideas. Part of the allure of the site, besides being part of the cool kids (oh wait, that just applies to us), is the simple layout and topical navigation. By design, the site is meant to be both overwhelming and easy-to-use – a virtual floodgate of well-organized information.

Alltop is a great resource for discovering new sites and immersing yourself in all the latest news by area of interest.

For those who clicked over from Alltop and are reading this blog for the first time, we welcome you. Feed growth! is a digital marketing idea-a-day site for helping you create a customer feeding frenzy – a bite-size portion of digital marketing goodness. And we promise, the bizarre sea creatures make more sense over time.


1 comment

  Everything looks like a nail Streamline project management with Twitter-like corporate tool Yammer

Posted by maggie.hunsucker December 2, 2008 at 2:52 pm

These days, it might seem like a luxury to get everyone in your company in the same room.

With a service called Yammer, getting all your departments, offices, telecommuters, and contractors on the same page just got a lot easier.

Yammer is part social network, part microblogging service, part Twitter – repackaged and re-imagined for the business class. At its core, Yammer is designed to help employees share status updates; naturally, the “what are you working on?” feature, the equivalent of a Facebook status or Twitter tweet, is a key ingredient. From your Yammer homepage, you can see what all the employees in your network are working on and follow conversations and updates on individual topics in your personal feed. You can ask co-workers questions, share links and files, or track the progress of a project. Yammer archives all your company activity and topic tagging makes conversations easily searchable – a handy tool if a new employee needs to get up to speed on an active project.

Creating a Yammer account is free and easy; the service identifies workers by their email address and routes them to a private corporate network (i.e. only @feedgrowth.com addresses can join my Yammer network). Administrative tools like member and content management, as well as custom appearances (colors and logos) are available for $1/month per admin member, with bulk pricing available for larger networks.

You can sign-up for mobile Yammer and receive text message updates. The service also offers both Blackberry & iPhone applications, letting users view and post messages from their smartphone. Blackberry users can download Yammer from their mobile browser; the iPhone version is available in the App Store.

Yammer was born out of one office's necessity. They saw a hole in the market, where social networking and web 2.0 technologies didn't really address the needs of the enterprise-class, and designed Yammer as the answer. They must be on to something as Yammer took the top prize in the TechCrunch50 start-up competition.


1 comment

  Scratch your own itch Find and insert links and content into your blogs/emails with Lizzer

Posted by tom klein October 1, 2008 at 3:10 pm

While we’ve all witnessed a web-based publishing revolution, one thing hasn’t changed. It’s still a pain to insert links and content in blogs, web-based emails, and web pages. Even if there are trillions of them.

That is, it used to be. Now there’s Lizzer. It’s a service that makes it easy for anyone to insert links, images, and YouTube videos wherever you need them. Here’s how it works: Just enter a term in the Lizzer search bar, identify the content that you want to link or embed, then click on the link or insert button to make it happen. You’ll be hard pressed to find anything that’s faster at putting in those links to Wikipedia for definitions or even just adding a simple link to a company or your friend’s blog.

You can play with the Lizzer demo site at Lizzer.com, but the really powerful application is the bookmarklet. Once you’ve dragged the bookmarklet link to your bookmarks bar, you can then use Lizzer wherever you are on the web. In other words, say you’re typing up a blog post in WordPress. All you have to do is click on the Lizzer bookmarklet and there you have your little instant linking and content embedding tool. Even better, you can just add your flickr account name or YouTube account and then be able to easily insert or link your own images or videos. If you’ve been looking for a way to add your images to your emails without having to jump back and forth, here is the tool for you.

While Lizzer works best with WordPress blogs, Gmail, Google Docs, or even new blog tools like Tumblr (On the rocks) or Posterous (Start me up), it’s still handy to use in “manual mode” (when the text editor doesn’t allow instant linking). If you want to add links to Facebook or MySpace, it’s handy to just be able to search across Flickr, YouTube, Google, and even Twitter at the same time. All you have to do is find what you want and then grab the code – still faster than having to leave your work to find a link, image, or video elsewhere.

So, how does Lizzer make money? Alpha users will see on the bookmarklet based application that there’s a small “drawer” at the bottom that carries an ad. Currently it’s carrying a simple display ad for feed growth! (some crazy site about digital marketing ideas). However, there’s more to come. Lizzer is targeting advertisers who would like to use the bookmarklet as a delivery vehicle for advertiser links or content. In other words, advertisers will be able to put their own, proprietary content into the bottom drawer, in the same way an advertiser might use product placement investments in TV and movies.

So, for example, the next time you want to promote something new and have it “placed” in blogs, emails, and websites, you can do so. As you’ll see in the example, you might want to give potential publishers access to special photos, videos, widgets, or even MP3’s.

Even better, Lizzer is able to provide you with aggregated  insertion information, so you know if your ad placements and ad insertions are actually working. You can just contact Lizzer to learn more.

Finally, it wouldn’t be just to leave out what may be the most important thing about Lizzer. Warts and all, it’s our baby. The team at feed growth! and digital scientists developed Lizzer in part to help with the linking and content embedding required for the maintenance of this site. We’re not solving some problem that we dreamed up – we’re solving one that we experience every day. Please be sure to check out Lizzer and sign up for the invitation-only alpha (we’re not snobs, we just want to make sure that everyone has a great experience- ergo, the invitation requirement). That way you can give the bookmarklet a test run and see how you might be able to use it to make your blogs, emails, and web pages even more compelling (and sell more!).

Lizzer works in two different modes - instant and manual. In instant mode, you can use the simple buttons to insert links and content. In manual mode, you will need to grab the code for the link/content and paste it into place. The Lizzerds are working on enabling instant mode in all major websites.

The primary currency of the web is the lowly link. Not only do links define the web, they also just make everything more engaging and more readable. They, along with all of the magical content on the web, are the secret to getting attention and getting your message across. The next time you make a blog post, a web page, or just send a web-based email, think about how much more engaging it would be if you added another link, an image, or maybe a YouTube video. Lizzer implores everyone to . . . be a genius (in other words, put the web to work to be as creative as you can be).


no comment

  • issuu
  • squarespace-logo

Page 4 of 17« First...«23456»...Last »

Top 5 Internet Marketing Tools Internet Marketing Tools & Categories


  • No bookmarks avaliable.
more »