Ads 'til you drop Walmart’s Ad TV targets customers at point of purchase

Posted by tom klein June 11, 2008 at 6:46 pmin-store ad

from the baitshop

For the past few years, Walmart has been broadcasting branded advertisements and promotions on strategically placed television units throughout their stores. Recipes and specialty foods appear on flatscreens in the grocery department, while ads for Gillette razors and Dove soap play in the beauty aisle. As more and more companies (Borders, Ocean Spray) partner with advertising networks like Premier Retail Networks (Walmart’s partner) appears this is an effective medium to target consumers.

who is the target?

in-store customers.

why is it being done?

Walmart and other mass retail chains (like Costco, Sams Club, and Best Buy) are engaging (pitching? annoying?) customers when they are most motivated to purchase – in the actual store. Programming is targeted by store department- Beauty, Fresh Food, Grocery, LifeStyle, or Electronics. It’s hard to tell if these ads are selling . . . or maybe just reminding.

are the fish biting?

TNS (a marketing research firm) conducted a study in 2005 of over 5,500 Wal-Mart shoppers who have viewed advertising on Wal-Mart TV. These shoppers are found to significantly:

  • Agree with positive statements about those brands (61% agreement) vs. customers who did not see those same advertisements (40% agreement).
  • Purchase the advertised product “today” (15% vs. 4%)
  • Plan on purchasing the product “in the future” (85% vs. 62%).

It is estimated that TV networks inside stores like Wal-Mart and Target will generate $330 million this year (2008) alone.

where to from here?

Visit PRN’s website to learn more about their products and partners. Of course, you can also go check things out at your neighborhood Wal-Mart.

comments

3 comments

Advertise and sell at the same time! Purchase directly with a Tailgate display ad

Posted by tom klein June 10, 2008 at 5:12 pmdisplay ad

from the baitshop

Tailgate Technologies takes the display ad one step further and launched full online ticketing capability in a 30kb standard secure Flash banner for the movie ticketing system.

who is the target?

Anyone who wants an ad that does more than just advertise. This is where the ability to actually transact commerce online will be a distinct advantage. Every advertisement becomes a vehicle to close the deal.

why is it being done?

Why put all that effort into getting prospects to a website when they can just buy wherever they see an ad?

are the fish biting?

Time will tell but this sure feels like the next generation of display ads.

where to from here?

Check out the Tailgate Technologies site.

comments

4 comments

Coulrophobia . . . fear of clowns The Dark Knight Movie Poster

Posted by tom klein June 6, 2008 at 4:57 pmposter

from the baitshop . . .

A dark, dirty, ghostly hollow, graphic style going on here. For a brief second you can almost feel the joker’s cold breath on the back of your neck. It’s a great testament to the fact that a compelling visual can break through the clutter – no matter what you’re talking about. Given that this is the posthumous showing of Heath Ledger’s final role as an actor, it brings yet another meaning to the title -The Dark Knight.

who’s the target?

As with most movies, especially those featuring comic book characters, the target here is young men. Diehard fans of Heath Ledger, Maggie Gyllenhaal, and Christian Bale would also consider this a “not to miss” event.

why is it being done?

Sell tickets and build some buzz. What’s interesting here is the elephant in the room. Does this exploit the death of Heath Ledger for the benefit of the box office? It’s hard to tell.

are the fish biting?

the buzz is building, but the proof will come in the form of box office receipts that are nothing short of boffo.

where to from here?

Learn more by checking out the official movie site at The Dark Knight.

comments

25 comments



Page 6 of 6« First...«23456



Top 5 Internet Marketing Tools Internet Marketing Tools & Categories

Minnows 

  • No bookmarks avaliable.
more »
-->